268. Land Your Next 5 High-Paying Clients in 7 Days with our Switch Offer Formula
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 30 September 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
As an online coach, gone are the days where you could say you help people lose weight and gain muscle. Our industry has evolved and the market sophistication has increased. Implementing today's episode will ensure you'll stand out in an ever growing market.
Time Stamps:
(1:00) Upgrading Your Offer
(2:15) In the Game Since 2013
(4:58) Why You Need This
(7:30) Switch Offer Formula
(10:15) Leslie Lindsay Example
(10:55) 3 Characteristics of Successful Coaching
(14:45) The Value Equation
(16:03) Increasing Dream Outcome
(18:13) Dinner Table Test
(20:55) Time Delay
(24:15) Training vs Liposuction
(26:30) Stop Talking about Features and Processes
(23:36) Our Gift to You
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What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we’ve helped to structure and streamline.
Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.
Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.
How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible “Switch Offer”
Our Objection Handling Masterclass - How To Eliminate “I can’t afford it” + “I need to talk to my spouse”
To Access, Join Our Fitness Business Secrets™ Private FB Group:
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | And I always tell the story about Joe Dirt. |
| 0:01.6 | If you guys have seen Joe Dirt, there's a part of the movie where Joe Dirt meets a guy on the side of the street selling fireworks. |
| 0:07.3 | And he pulls up. |
| 0:08.0 | He's like, yo, man, I love fireworks. |
| 0:09.6 | Awesome, man. |
| 0:10.1 | Like, tell me what you got. |
| 0:11.2 | And the guy goes, yeah, I only got snakes and sparklers. |
| 0:13.9 | And he goes, wait, snakes and sparklers. |
| 0:16.6 | That's all you got? He's like, yeah, he's like, you know, you mean to tell me you don't have any whistling bung holes, no spleen splitters, whisker biscuits, hunky lighters, husker do's, husker don'ts, |
| 0:24.4 | cherry bombs, nipsy daisies with or without the scooter stick or one single whistling |
| 0:28.1 | kitty chaser. I wish I could memorize that because it's one of my favorite lines. But it's the consumer. It's about what they desire. It's about what they're interested in. It's about what like their fears are, right? It's not about you. So you got to like stop talking |
| 0:41.9 | about just what you're interested in and start focusing on your prospects. And again, what |
| 0:47.5 | we're going to talk about today, guys, it's going to be extremely, extremely valuable. We're |
| 0:51.6 | going to cover the ins and outs and the secrets behind our switch |
| 0:54.9 | offer formula. All right. So this is going to allow you essentially to attract better, |
| 1:00.4 | high paying, more dream and ideal clients, allow them to see the value of your offer in a more |
| 1:06.5 | tangible way so that when you actually, sorry guys, if I keep coughing, kind of getting over |
| 1:12.4 | had COVID a couple weeks ago. So I'm still like lingering cough. It's really annoying. But it's |
| 1:16.6 | going to allow them to really see the value of your offer. And ultimately, you're going to |
| 1:21.3 | attract the kind of clients who want to work with because when it comes down to it, |
| 1:24.5 | you need two things in this business. You need a way to stand out in the marketplace, |
| 1:28.1 | and you need a way to attract clients who love you and who you love working with. Okay, |
... |
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