#267: Dreamville Senior Creative Felton Brown

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8 • 817 Ratings

🗓️ 13 August 2019

⏱️ 99 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on A Waste of Time with ItsTheReal, we welcome Dreamville's Senior Creative Felton Brown (@feltonamus) to the Upper West Side! Felton talks his seminal hip-hop blog Pardon Me Duke, his work in advertising, and how his friendship with J. Cole, Ib Hamad and the entire Dreamville roster developed over the last decade. We get into his roots in East Flatbush, Brooklyn, going to the School of Art and Design, interning at Def Jam as a 16-year-old, and his dual loves of NYC rap and Southern hip-hop. There are stories about meeting Foxy Brown, Method Man walking up on him with a bag of chips, DMX barking at him from a limo rooftop, Cey Adams inspiring him to get into professional graphic design, moving on to building D4L's website, developing a video game for Pimp C, playing Halo with Director X and sharing a cubicle/office with three of his best friends while posting their way through the blog era. We discuss everything Dreamville - Dreamville Fest, the Dreamville golden tickets, the recording sessions and cover design for Revenge of the Dreamers 3, future plans for the label - plus a lot but also not enough Ja Rule talk, Ludacris' video for "Pimpin All Over the World," how to leak a Swizz Beatz video without even trying, and so much more!

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Transcript

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0:00.0	Hey Jeff. Hey Eric. How are you? I'm pretty good. How are you? I'm doing well. Thank you.
0:04.2	The other day we were invited by the kind people over at Now What, NYC, to speak to a big audience down at the Canal Street Market about our journeys, about It's the Real, about any questions they might have had, and it went very well.
0:19.5	Went so well. Yes. yes that I don't have
0:24.4	anything to follow yeah I thought you're gonna be like they presented us with like
0:27.1	flowers and confetti and yeah no they didn't do any of that actually maybe it
0:32.9	didn't go that well yeah I think it went pretty well I thought so too yeah like
0:36.7	everybody clapped.
0:37.7	Yeah. Nobody, nobody booed. Yeah, I guess. But nobody gave us gifts. What is, yeah, is, is that the,
0:43.2	the mark of a good lecture that people give us gifts? Listen, I saw a little B in concert and everybody
0:49.5	gave him, like, spatulas. Would you call a little B show a lecture? I guess maybe.
0:55.0	It was something.
0:55.8	I wouldn't call it a concert.
0:57.9	It was a whole experience.
1:00.4	What was, do you remember who did you see?
1:02.3	You saw, um, I saw Crayshan twice.
1:04.7	No, no, no.
1:05.7	No, the other one.
1:06.5	The, um, the other one, the one with the MTV logo tattoo on it.
1:09.7	Oh, I saw saw riffraff. Riffraff.
1:11.1	Yeah.
1:11.3	What was his concert like?
1:12.6	It was like he just played the music and didn't wrap along.
	...

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