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REAL AF with Andy Frisella

266. Q&AF: Right Path In Business, Providing Value To Great Companies & Customer Attention

REAL AF with Andy Frisella

Andy Frisella

Business, Entrepreneurship

4.933.5K Ratings

🗓️ 1 April 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

In today's episode, Andy answers your questions about identifying if your company is heading in the right direction, ways an employee can add value to an already established company, and how much attention you should give to new customers versus current customers.

Transcript

Click on a timestamp to play from that location

0:00.0

What is up guys it's Andy Priscilla and this is the show for the realest say goodbye to the lies the fitness and delusions of modern society and welcoming the motherfucking reality guys today we have Q and AF this is where you ask questions and I answer

0:29.9

them and the reasons called AF is because sometimes you won't like the answer because it's the fucking truth all right now we have a fee for the show the fee is share the show if you learn some shit if you made

0:39.4

your laugh the gave you a new perspective the gave you a new understanding if it helps you share the show okay working to submit their cues guys as always email those

0:51.7

questions into ask Andy and Andy for solid icon all right hey so got that out of the way we also have other kinds of shows we do we have a cruise the internet show which we're going to make fun of everything we have real talk which is I'm going

1:08.8

to tell you the fucking truth and then we have full length episode where myself and a guest and some other guests are going to make fun of everything and in the midst of this making fun of

1:19.8

everything and laughing you probably learn learn some shit we don't run ads I don't run ads to you I don't run ads on the show I don't waste your fucking time so please share the show let's get started Andy question number one when a company when one of your

1:34.6

companies are going through a a significant growth patch right that's all the time what are some signs that you're on the right path that you're doing like you made the right

1:44.0

fucking decisions what other so I would say the fact that you're growing is probably a really good sign you know I spent 10 years not growing and scavenging for every single

1:54.5

fucking transaction I could get and I'm very lucky that that happened because what that created was a situation where I value each and every single transaction and that

2:03.8

culture has now replicated itself over the over the size of our company which is thousands of people deep so that's a good sign okay a good sign is that things are going well a good sign is that your company understands to value every single

2:21.1

customer even when things are going well and especially when things are going well because here's the thing most people buy a word amount all right you can advertise you can run billboards you can run

2:30.8

super as you can do this that this this this this this at the end of the day how humans buy this through word amount you buy a pair of shoes I've seen the ads 17 times I look at you and I say oh I saw their ad on TV I saw you got

2:45.2

some we think right okay how was it right and that's how we buy okay very few people buy off of an ad and add is created to create awareness around a product now a lot of you guys out there do

2:58.3

come and you direct response style advertising that's a different thing but in both ways it's important to have excellent follow up have excellent service have excellent customer service

3:11.3

these things have to be valued even when you scale so so my advice isn't what some signs that I'm doing it right the signs that you're doing it right is that you're lucky enough to have some

3:22.3

fucking growth okay but what what really fucks people is is that when they start getting that growth they start valuing that each transaction less right and this is this is what kills most businesses over the course of time right there

3:36.3

there nobody they value the transaction because they need it they get really good so they stop valuing the transaction as much as they did in the beginning then they get bad again right no no transaction so you have to look at that period of

3:49.2

hyper growth as a period to extend as long as possible by creating the best experience possible at scale and that takes a lot of work it takes a lot of effort it takes a lot of understanding inside your office

4:02.2

and it's going to take time for you to understand that I could sit down with you and I do this in RIT I sit down with people I show them exactly how to design a culture that will do exactly what we're talking about

4:15.2

yeah yeah and it takes it usually takes these these people in RIT who are already experienced entrepreneurs two three years for this to start playing out so that that's basically the answer I would not look for things as a sign of oh we're doing it right I would always look and always choose to look

4:35.2

as to how you could do things better I think that's a much more powerful way to look at your business you know one of the things that we've been able to do because I've been in all phases of business I've been the nobody I've been the competitor and I've been at the top of industries

4:50.2

and I could tell you one thing that has kept us moving whether it be in any of the areas of business is always to look for where where you're weak always look for the things you're doing wrong I don't typically look for the things I'm doing right I look for the things that we're doing wrong could be done better

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