266: [On Air Coaching] How to Choose a Niche and Pivot with Edie Berg

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Entrepreneurship, Business, Management

4.8 • 630 Ratings

🗓️ 18 May 2017

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you ever wonder where you should go next with your business? Sometimes there are so many possibilities it is hard to know what to focus on. Also, have you ever been presented with an opportunity that is exactly what you have been dreaming of? How do you prepare and make the most of it? In this On Air coaching call, Natalie works with the fabulous Edie Berg, from The Strong Women's Club, to create a plan for her business and podcast. Edie shares her journey of launching a podcast that cast a wide net in terms of her target market to then pivoting and focusing on a specific niche. She recently launched a Virtual Summit which gained her a lot of visibility and shares the results of the summit. Natalie helps Edie look even closer at her niche and see if she can get even more focused and shares how to make the most of the some big meetings she has coming up.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Thank you Madison Reed for supporting BizChix and saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX.

Creating a Strategic Plan, Niching and Pivoting with Edie Berg

Key Takeaways:

Niching down to a subset target audience, professional Jewish women
Is a Facebook group a good fit for your business?
Do what your best at! Edie is amazing with Facebook Live videos.

Join the BizChix Community (free)

Connect with Edie Berg:

Mentioned in this Episode:

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

This content first appeared on BizChix.com/266.

Transcript

Click on a timestamp to play from that location

0:00.0	This episode got brought to you by a rubber.
0:04.1	And Madison Reed.
0:07.6	She's busy juggling her own internet business.
0:10.9	A tween.
0:12.2	Whatever.
0:13.0	A toddler.
0:14.1	An infant.
0:15.9	A labradoodle.
0:17.3	And her husband.
0:18.5	What's for dinner, sweetie?
0:19.7	In her spare time, she talks to successful female
0:22.5	entrepreneurs and a few cool dudes about their journey and how they make it all work. Welcome to the
0:29.4	Biz Chicks podcast with your host, entrepreneur, MBA, and mom. Natalie Egg doll. Hey there, bizchicks.
0:42.4	It's been a while since we've had an on-air coaching call, and I am excited to share a new one with you today.
0:43.4	This is one of your first episodes or your first on-air coaching call you've ever heard.
0:47.5	What I do is I bring a client on air.
0:50.4	She's aware, we're both aware, that we're going to make this episode public. And I always tell my
0:55.9	clients when we're doing an honor coaching call that they can choose to edit anything out that
1:00.8	they would like. He didn't choose to edit anything out. And most people don't. But I do offer that to
1:06.4	them. And I also do not charge them for that coaching session since it's not private. It's my gift to them for agreeing to be vulnerable and share their experience on air.
1:17.1	Hopefully I sound better than I did in the last episode on Saturday after I was driving home
1:23.0	from a busy and full day of children's activities, We had a birthday party with the little ones,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Natalie Eckdahl, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Natalie Eckdahl and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.