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Trading Secrets

266. Mark Notarainni: Executive Vice President and General Manager of Intuit’s Consumer Group reveals how prioritization, adaptability, and AI-fueled technology is powering the brand’s efforts to improve consumer money decisions & financial journeys

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

55.5K Ratings

🗓️ 4 December 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

This week, Jason is joined by Executive Vice President and General Manager at Intuit’s Consumer Group, Mark Notarainni! Mark is the General Manager of Intuit’s Consumer Platform - made up of TurboTax and Credit Karma and previously served as Intuit’s Chief Customer Success Officer, where he led the curation of Intuit’s expert network. Mark’s story is a powerful example of long-term career growth and leadership evolution from his early days managing teams and customer experience to now overseeing global strategy at one of the world's leading financial technology companies. His career is built on a people-first leadership, what it takes to thrive inside a major organization, and the lessons he’s learned about mentorship, career resilience, and defining success.  Mark opens up about his very first job at Baskin Robbins in high school and how those early lessons stuck with him throughout his career. He reflects on the pivotal decision that reshaped his professional path, the power of intellectual curiosity, and how he learned to stop being intimidated by others—remembering that everyone is “just people.” Mark walks through what a typical day looks like for him at Intuit, why staying close to the technology is essential, and how generative AI is transforming the way Intuit’s Consumer Platform serves customers with speed, personalization, and scale. He touches on what causes him anxiety, the strict prioritization system he uses to manage his time, and why taxes represent the largest paycheck moment for many Americans. Mark also breaks down how Intuit’s suite of companies helps consumers make smarter decisions around debt, tax returns, and the blend of human expertise and AI. He shares how customer-centricity guides every product improvement, where he recommends people begin their financial journey, and wraps with rapid-fire personal finance questions.

Mark reveals all this and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Mark Notarainni + Intuit- including CreditKarma.com and TurboTax.com , both of which are ready to help you make smart money moves ahead of tax season. 

Stay connected with the Trading Secrets Podcast! 

Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
Facebook: Join the Group 
All Access: Free 30-Day Trial 


Transcript

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0:00.0

Welcome back to another episode of Trading Secrets. Today we are joined by Mark Nottriani, executive vice president at Intuit, where he leads customer success

0:23.1

and expert platforms for products like QuickBooks and TurboTax. Mark's story is a powerful

0:28.9

example of long-term career growth and leadership evolution, from his early days managing

0:34.5

teams and customer experience to now overseeing global strategy

0:38.7

at one of the world's leading financial technology companies.

0:42.7

Mark's career is built on a mix of people first, leadership, and also business transformation.

0:48.7

Today, we'll talk about how he navigated his path to executive leadership, what it takes

0:53.3

to thrive inside a major organization

0:55.4

and the lessons he's learned about mentorship, career resilience, and defining success. Mark,

1:01.3

thank you so much for not sharing secrets. Well, thank you. Thanks for having me. I totally appreciate it.

1:05.5

Yeah. I'm so pumped. And, you know, what guys behind the scenes, Mark's resume is stacked. I'm telling you, it's as stacked as it gets from where he's work. But we got his first podcast. I know. I'm super excited. We got a first for the resume. Put it on the resume. I love it. All right. Now, obviously, where you work, what you do, and the products that you're working on impact everything we do at Trading Secrets. But I first want to start about your

1:28.0

career a little bit. So I always think about someone who's in an executive vice president

1:32.0

role today managing, you know, so much impact where it started. So what's your first job ever

1:38.3

and what did it kind of teach you about leadership and money? Well, that's a great question.

1:42.4

You know, my first job ever actually was in

1:44.9

London, where I went to high school for my first two years of high school, my freshman and sophomore

1:50.0

year. And I got a job at Baskin and Robbins in Swiss Cottage. And it was amazing. Like scooping the

1:56.2

ice cream? Scooping the ice cream. I was at the front. and I became known for making incredible milkshakes.

2:02.3

What was your favorite flavor? Well, my favorite flavor actually of the ice cream was peanut

2:06.9

butter and chocolate. But I had this one client, this is actually, it's very funny. I had this one

2:13.8

client used to bring in his dates and he would always have a Jamoka almond fudge milkshake. Okay. And that's, he said, it's the best one he ever had. And he'd always bring his dates in on those nights. And I guess what that taught me was, you know, what you do matters, right? To that individual and what they're looking for at that moment and time. And you never know, you know, what your skills are. I always loved ice cream. I didn't realize I could make a great milkshake. Oh, wow. And I just learned the value of customer service. And it's much more than the product. It's the experience is I guess what I learned there. And so it was super fun. It's funny how scoop and ice cream could lead to like a mission then that actually connects to like what you're doing every time. Totally. And I had no idea actually at the time. It was just like I was making my first

2:54.2

paycheck. It was incredible. And I enjoyed what I was doing. And I really enjoyed serving the

...

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