266. From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 30 September 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster. Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days. Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power. View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Brynn: Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser IG: @slateflosser IG: @brynn.mac.snyder https://www.linkedin.com/company/slate-dental/ https://www.facebook.com/slatedental Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kupakal to CEO, episode 266.
0:03.6	Did you know there's a link between flossing habits and cognitive diseases like Alzheimer's and dementia?
0:08.9	Learning this from Bryn Snyder, co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.
0:15.9	Today's case study is a real-time example of how prioritizing problem education over product education can drive
0:22.4	action and sales much faster. Through a three-pronged education-first marketing approach of
0:27.8	trade shows, organic content, and influencer campaigns with dental professionals,
0:32.5	slate flossers sales have increased by 20 percent, going from 10K months to experiencing 10K sales days.
0:40.5	Here's Brin's take on how problem awareness changes user behavior and drives purchasing power.
0:48.5	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:55.4	the business questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind the business in a case study
1:01.1	style interview with a leading entrepreneur who shares one specific growth strategy they've tested
1:06.4	in their own business, exactly how they implemented it, and what the results and revenue were.
1:12.9	You'll also hear financially transparent insights from my own journey, bootstrapping
1:17.2	our media company from a $300 freelance project into millions in revenue.
1:36.3	Hey, everyone, welcome back to the show. Today we have with us Bryn Snyder, who is the founder of Slate and Electric Flosser. She has one with us if you want to show it. Yes, if you're
1:40.7	watching this on YouTube, you'll see it. And there is a really interesting case study
1:45.2	that we're going to share with you all on how influencer marketing has propelled their growth.
1:50.2	So, Bryn, before we get into that case study, I would love to know your cubicle to CEO's story,
1:55.2	or maybe if you, you know, worked with a dental background, maybe it's not quite a cubicle.
1:58.9	But what was that catalyst that officially launched you into entrepreneurship? So I was an entrepreneur, actually, my very first job.
2:06.9	I just became my own boss as a 13-year-old. Wow. Me and my sibling started a bounce house company,
2:13.0	and that was so fun. But then I went to school to become a product designer.
	...

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