266: Breaking Down Marketing to Build a Wildly Successful Business with Allee Cyrus
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 28 July 2022
⏱️ 68 minutes
🧾️ Download transcript
Summary
Today Allee did not come to PLAY on this episode and dropped FIRE for all our entrepreneurs on all things marketing here today. We start with a 10,000-foot view perspective. Allee gives us one of the most pinpointed and easy-to-understand definitions of marketing that will probably make your jaw drop and a million ideas explode in your brain on what to do in your business. She then discusses some of the biggest mistakes she sees entrepreneurs making in their marketing (and how to avoid or fix them in your own business!).
As if that weren't enough, we then dove even deeper and more tactical by walking through how to know exactly where to focus your time and energy in your marketing right now. Because let's be real, there are a million and one opportunities or "must do" options facing you today… so how do you narrow those down and focus on what's right for you, your business, and your customers.
Allee gives tangible steps on how product shop owners can handle customers abandoning carts, and how service-based owners can stop getting ghosted. She also covered identifying your ideal customer so you know EXACTLY who you're talking to, and so much more. It's seriously so packed it's unreal.
Plus the last like 10 minutes we asked Allee what the best and worse parts of working for us are and….. There's tea spilled. It's hysterical.
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Transcript
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| 0:00.0 | You are listening to the Heart and Hustled podcast. We are your hosts |
| 0:03.1 | Evie McCloud and Lindsay Roman. Welcome to the show friend. |
| 0:05.9 | Hit that subscribe button and be notified every time we drop a new episode every Tuesday |
| 0:09.6 | and Thursday. We are rocking twice a week over here and we do not come to mess around. |
| 0:14.0 | Today you have a tree of an episode. Let me tell you this girl is just |
| 0:19.0 | literally one of our favorites. She is our marketing gal for the Heart University. |
| 0:22.0 | Her team Malibu Media handles literally all the behind. She is our marketing gal for the Heart University. |
| 0:23.0 | Her team Malibu Media handles literally all the behind the scenes of the marketing in our business, |
| 0:27.0 | and this woman is just the marketing queen of all marketing queens. |
| 0:30.0 | Ali Cyrus, she used to be called Ali Williams before she got married earlier this year, hey! |
| 0:36.0 | She was on episode 113 where she gave an entire blueprint for your Instagram content strategy |
| 0:41.0 | and even we were sitting there asking ourselves how is this episode free. |
| 0:44.7 | So you know she's good, you know that we got some goods coming your way. |
| 0:49.2 | A little bit about Ali, she was raised in small town Kentucky and got her start in marketing with |
| 0:54.1 | sports marketing and working for Coca-Cola. After feeling called hire, she |
| 0:58.1 | fundraised her way to a residential entrepreneurship program in Silicon Valley |
| 1:01.5 | when she was just 23 and since she has |
| 1:05.0 | started multiple companies worked in ministry at Propel Women and |
| 1:08.0 | Christine Kane Ministries and is a nationally recognized digital strategist with |
| 1:12.2 | her agency Malibu Media. |
| 1:13.7 | She's a business mentor and a podcast host focused on cultivating |
| 1:16.8 | transformation in the lives of women ready for more in life, faith, and business. Like, |
... |
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