265 Sales Truth by Mike Weinberg
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 7 February 2020
⏱️ 74 minutes
🧾️ Download transcript
Summary
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg
https://www.salesartillery.com/marketing-book-podcast/sales-truth-mike-weinberg
A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want.
Can you handle the truth? Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? Are you having trouble believing what the newly self-proclaimed "experts" keep posting on LinkedIn and beginning to question their proclamation that everything in sales has changed?
Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack. Yet, ironically, it seems that the more of these new miracle solutions you adopt, the harder it is to get results.
In Sales Truth, Mike Weinberg offers a blunt wake-up call to salespeople and sales leaders on how to get past the noise and nonsense, so you can start winning more new sales. Here's the truth:
- Many of these so-called sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
- The number of "likes" a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to the typical seller or sales team.
- What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today, and you can discover these accessible, simple truths and best practices that will drive the results you want in this bold new book.
Mike Weinberg, best-selling author of New Sales. Simplified. and Sales Management. Simplified., brings sanity back to the sales effectiveness table by sharing proven strategies that he sees working firsthand across sales teams in a myriad of industries around the globe. Stop looking for the shortcut or secret sales sauce and instead apply Weinberg's proven, powerful principles to help you master the fundamentals of professional selling and create more new sales opportunities than you ever believed possible
Transcript
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| 0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
| 0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
| 0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
| 0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
| 0:24.7 | Order the XL Y pizza at Papa Murphy's.com. |
| 0:31.1 | This is Mike Weinberg, author of Sales Truth. |
| 0:34.0 | De debunk the myths, apply powerful principles, win more new sales. |
| 0:40.0 | And you are listening to the marketing book podcast. |
| 0:43.4 | Welcome to the marketing book podcast |
| 0:47.9 | helping you keep up with the smartest thinking in the quickly changing field |
| 0:51.8 | of modern marketing and now here's your home. in the I publish an interview with the author of a new marketing or sales book |
| 1:03.8 | and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the |
| 1:08.6 | know and named by LinkedIn is one of 10 podcasts that will make you a better marketer. My goal for this |
| 1:14.4 | podcast is to help us both keep up with the latest ideas in the quickly changing |
| 1:19.0 | fields of modern marketing and sales. Don't worry about taking notes. |
| 1:22.5 | You can find links to everything linkable in this episode's show notes at marketingbook podcast.com. |
| 1:27.8 | And since you're a listener to the marketing book podcast, if I can recommend a specific marketing or sales book or some other |
| 1:33.9 | helpful resource that I know of for whatever situation you find yourself in, feel |
| 1:38.5 | free to connect with me on LinkedIn where we can chat and I'll try to point you in the |
| 1:42.3 | right direction and save you some time. |
| 1:45.0 | This show is a labor of love that I do in my spare time. |
| 1:48.2 | My day job is running a marketing agency where we work with manufacturers and industrial companies to help them grow |
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