264 Performance Partnerships by Robert Glazer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 31 January 2020
⏱️ 52 minutes
🧾️ Download transcript
Summary
Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer
https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.
Transcript
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| 0:00.0 | This is Bob Glaser, author of Performance Partnerships, The Checkard Past, Changing President, |
| 0:04.6 | and exciting future of affiliate marketing, and you are listening to the Marketing Book |
| 0:09.1 | Podcast. |
| 0:10.1 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:16.3 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:21.2 | host Douglas Burdett. |
| 0:23.2 | Hello, thanks for joining me on the marketing book |
| 0:25.2 | podcast, where each week I publish an interview |
| 0:27.9 | with the author of a new marketing or sales book, |
| 0:30.4 | and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the |
| 0:35.1 | know and named by LinkedIn is one of 10 podcasts that will make you a better marketer. |
| 0:40.4 | My goal for this podcast is to help us both keep up with the latest ideas in the quickly changing fields of modern marketing and sales. |
| 0:47.5 | Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at marketingbook podcast. |
| 0:54.4 | And since you're a listener to the marketing book podcast, if I can recommend a specific marketing |
| 0:59.3 | or sales book or some other helpful resource that I know of for whatever situation you find yourself in, |
| 1:04.8 | feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction |
| 1:10.0 | and save you some time. This show is a labor of love that I do in my spare time. My day job is running |
| 1:16.3 | a marketing agency where we work with manufacturers and industrial companies to help them grow |
| 1:21.2 | by helping them earn the attention and trust of their prospective customers. |
| 1:25.6 | For more, check out our guide to lead generation for manufacturers on our website, sales artillery. |
| 1:32.1 | Or Google lead generation for manufacturers and you'll find the |
| 1:35.2 | guide atop the organic results. This episode is sponsored by David Mereman Scott's |
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