This episode is brought to you by Nike.

It's packed to school season, and you and your child might be feeling a bit anxious.

As a parent, you're the best team mate for your mini-me, and together, you can use sport

to help overcome anxiety.

Try something new as a family and celebrate even the little wins you achieve on the journey.

Create long-lasting memories that will take your kids from class to court and beyond.

Go to Nike.com, forward slash kids to get school ready!

I'm Professor Nolphid's Patrick, and as a vet, I know you want the best care for your

animal companion.

Pet insurance can help, but you need to choose wisely as not all policies are the same.

Pet plan aim to pay claims quickly and without a fuss, and that's one reason why so many

vets work with them.

Get your pet the best veterinary care.

Save 10% on new policies when you ensure at petplan.co.uk.

Season C's apply fits all needers and appointed representatives of pet plan limited.

A killer slogan, I'm Jason Horton.

I'm Rebecca Leib.

And this is Ghost Town.

It was 1988 and Dan Whedon, executive and co-founder of the Whedon and Kennedy Advertising

Agency in Portland, Oregon, was pitching to Nike.

The meeting was late, running long, and Whedon was under pressure, looking down the barrel

of some very stressed out Nike executives.

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