For a lot of creatives especially, your business is your playground.

You try out this tactic, that platform, that offering, until one day you look up in your

business is an unwieldy beast that's costing you too much money and grief.

And the unfortunate part is that you don't even realize that its complexity is the problem.

You think you need more clients, a different marketing strategy, a new team member, only

to make your business bigger and more complex.

More is not the answer.

Welcome to Being Bus, a podcast for creatives, business owners and entrepreneurs who want

to take control of their work and live life on their own terms.

I'm your host Emily Thompson, and the answer is less.

It's simpler.

Your offerings, fewer marketing tactics, fewer systems required to make it do.

Which is a topic we've been leading up to, as this is a follow up to some recent episodes

on getting narrow, including episode number 250, being a multi-passionate creative entrepreneur

with Deanna Joy Spencer and Dana Kaye, and episode number 256, how to improve focused

as a multi-passionate creative.

But for your business, your business model, like everything, building a simple business

is a process.

Because as you start and grow and try things out and have ideas, your business will consistently

get more complex, meaning you're meant to consistently work to weed out the fluff to

keep it simple.

To discuss all of this today, I invited my longtime pal, a business bestie even, and frequent

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