263: She Closes 44% of Her Webinars Here's the System - Emelie Bernborg
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 1 June 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Emelie Bernborg closes 44% of her live webinars and her lowest show-up rate is 60-plus percent. Both numbers are unicorn territory. In this episode she breaks down the exact system: the 10-day promotion window, the ManyChat reminder sequence, the four-pillar messaging framework, the contest that drives the chat, the bonus that disappears at the end of the call, and the four-angle ad strategy that turned $3,000 in ad spend into more than $50,000 in revenue.
Emelie is a Swedish course creator who serves membership owners and course creators stuck in the launch carousel. She made her name dominating the Swedish photography education market and has now branched out to help digital creators build the same kind of funnels she runs.
In this conversation, Emelie reveals:
- Why she never promotes her webinars earlier than 10 days out
- The ManyChat reminder sequence that beats email every time
- Why she never offers replays. Ever.
- The four-pillar messaging framework (emotional, numbers, FOMO, identity)
- The "is it possible for you" question that flips the close
- The contest that gets the chat selling for her
- The fast-action bonus that disappears 15 minutes after the price
- How $3K in ads produced more than $50K in revenue
- The mindset block that had her ghosting her business after a 200K launch
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- Instagram: https://instagram.com/herfearlessfocus
- Website: https://www.thewebinarexperience.com
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Transcript
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| 0:00.0 | You are a unicorn. |
| 0:02.0 | You are converting your live webinars at 44%. |
| 0:06.0 | Your lowest showup rate for your webinars is 60 plus percent. |
| 0:10.0 | I never promote my webinars earlier than 10 days before. |
| 0:15.0 | I never offer any replays. Never ever. |
| 0:17.0 | You spent a whopping $3,000 to generate an amazing $1,000 plus in revenue. |
| 0:25.4 | I want to know what you're doing and how you are doing it. |
| 0:30.0 | So many things, I will try to take out the best parts. |
| 0:33.7 | That was Emily Bernborg, and she runs Fearless Focus out of Sweden and is a unicorn in our world. |
| 0:38.3 | She gets 44% live webinar conversion plus 60% show up rate and her last campaign turned 3 grand in ad spend into more than 50 grand in revenue. |
| 0:46.3 | Today she's talking about the 10 day promo rule that protects her show up rate, the four angle ad framework that she uses, and the mindset shift that pulled her |
| 0:55.0 | out of a six month post-launch ghost. And we can't until you hear about what she says about working |
| 0:59.4 | four to five hours a day with three kids under six. It is great episode. Let's get into it. Emily, |
| 1:05.2 | welcome to HQ. Thank you. Okay, I'm just going to get right to it. You are a unicorn. Number one, you are |
| 1:14.6 | converting your live webinars at 44%. Number two, your lowest show up rate for your webinars is 60 plus |
| 1:22.7 | percent. I want to know what you're doing and how you are doing it. |
| 1:28.1 | So before we get into it, let's give everybody some context. |
| 1:31.0 | Who is it that you serve in your market? |
| 1:32.4 | So I serve people who sell the digital offers in any way. |
| 1:35.9 | So it's membership owners. |
| 1:37.4 | It's course creators. |
| 1:38.7 | And I help course creators and membership owners who are stuck in the launch carousel that wants to get out |
... |
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