262. The Food Label Lie: Why Your "Healthy" Food May Not Be What You Think with Will Harris
The Kris Gethin Podcast
Kris Gethin
4.9 • 598 Ratings
🗓️ 4 June 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
Most people think they know what they're eating because they read the label.
Grass-fed. Organic. High protein. Product of the USA. Low calorie. Clean ingredients.
But that label is the end of the story, not the beginning.
The beginning is the soil. The animal. The feed. The farm. The chemicals. The confinement. The way the food was raised, processed, mixed, marketed, and sold before it ever reached your plate.
And that's where a lot of people are getting fooled.
In this episode of The Kris Gethin Podcast, I sit down with Will Harris, fourth-generation farmer and owner of White Oak Pastures, to break down what most people never see about the food system. We talk about why industrial food became built around cheapness, volume, and taste, why regenerative farming is the opposite of that model, and why knowing your farmer may tell you more than any label ever could.
Will Harris is the fourth-generation owner of White Oak Pastures in Bluffton, Georgia. After decades in industrial cattle farming, he rebuilt the farm into a regenerative, multi-species operation focused on soil health, animal welfare, nutrient-dense food, and restoring local food systems.
What's Discussed:
(03:50) How White Oak Pastures became a fourth-generation family farm.
(07:27) Why Will walked away from the industrial farming model he was trained in.
(09:22) How regenerative farming changed his soil organic matter from 0.5% to 5.5%.
(13:40) Why modern food became built around cheapness, volume, and taste.
(19:23) What "Product of the USA" labeling actually meant for years.
(23:28) What most people don't know about supermarket ground beef.
(44:19) Why real animal welfare includes instinctive behavior, not just food and water.
Listen to this episode if you want to understand what's really behind your food, why the source matters, and why the farmer behind the product may be just as important as the label on the package.
Find more from Kris Gethin:
Website: krisgethin.com/
Instagram: @krisgethin/
YouTube: youtube.com/krisgethin
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Transcript
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| 0:00.0 | Welcome to the Chris Getten podcast where we dive deep into the science of building a stronger physique, |
| 0:11.9 | unlocking the secrets of anti-aging and optimizing your health through cutting edge biohacks, |
| 0:17.6 | fitness strategies and mental resilience. I've been a personal trainer for nearly 30 years now and voted the number one transformation |
| 0:25.2 | trainer by governing bodies such as PT Academy, bodybuilding.com and trainerize. |
| 0:31.9 | I am the co-founder of unmatched supplements, co-founder of the Chris Kathleenethyn Jims franchise, and co-founder of my |
| 0:39.6 | online coaching platform, Chris Kethin Coaching, and author of several books. |
| 0:44.8 | I'm a hybrid athlete, a natural pro bodybuilder, and I've competed in events such as Ironman |
| 0:50.1 | Triathlon, Ultramarathon, Spartan, and many more. My goal with this podcast is to cut through |
| 0:56.7 | the noise of fitness myth, misconceptions, and deliver clear protocols, actual tips, and real |
| 1:04.1 | resilience and science to help you optimize your physique, elevate your physical and mental |
| 1:10.4 | health span, and, of course, enhance your |
| 1:13.5 | life. Hello, everybody, and welcome back to another episode of the Chris Gethin podcast. Now, |
| 1:20.2 | most people think the biggest problem with food is calories, macros, or whether something has |
| 1:25.2 | enough protein on a label. But the bigger question is, do you actually know where your food is coming from? |
| 1:31.3 | Because a lot of what sits on a supermarket shelves today has been built around one thing. |
| 1:35.3 | Cheap food that tastes good. |
| 1:37.3 | Not necessarily food that's nutrient dense and definitely not always food that supports the land, |
| 1:41.3 | the animals, or the farmers doing things the right way. |
| 1:45.3 | Today I'm joined by Will Harris, a fourth generation farmer behind white oak pastures in southwest |
| 1:52.6 | Georgia. Will grew up in the industrial farming model, and for years he ran his farm that way. |
| 1:58.4 | Monoculture, pesticides, pharmaceuticals. |
| 2:01.6 | The same system most of the food supplies still depends on today. |
... |
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