#262: From zero to #4 best selling grocery item on Amazon

Silent Sales Machine Radio

Jim Cockrum

Entrepreneurship, Business, Careers

4.8 • 811 Ratings

🗓️ 21 February 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Imagine living behind your mom's garage at the age of thirty and trying to save a struggling business. Imagine a few short years later you have the #4 best selling grocery product (among millions) on Amazon.com and your product is in 10,000 retail stores. That's Mike's story - you'll love this episode. Be sure to join Mike, his team from Death Wish Coffee and hundreds of your fellow listeners to this podcast in Boca Raton Florida in July 2020 at TheProvenConference.com event!

LINKS:

See this episode on YouTube here: https://youtu.be/yRNM1LT2Fxg

The first time Mike was on our show was episode #9 of this podcast. Go back and listen to it for the incredible back story to Mike's journey.

SilentSalesMachine.com - the book Mike referenced and thanked when asked what he credits for helping him build his business

ProvenMastermind.com : Today's guest Mike Brown is going to be joining us in the soon to launch mastermind along with my partner Brett, my son Trey and the director of our coaching program, Nathan Bailey!

TheProvenConference.com : Our July 2020 event in Florida. Mike will be there with his team! Join us!

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, welcome back to silent sales machine radio. This is your host, Jim. And today we have a guest
0:08.4	who won Entrepreneur of the Year for the state of New York. He was a finalist for Entrepreneur of
0:14.5	the Year in the United States recently. Didn't quite get there, but we'll talk a little bit about
0:19.2	that on the show. But it's not that long ago that he was actually living behind his mom's garage, running a small,
0:27.3	struggling coffee shop in the state of New York. Talking about Mike Brown, who's built a globally
0:34.5	recognized and definitely recognized in the United States brand of coffee.
0:39.2	If you were to go to Amazon.com right now any given day and just type in the generic word coffee,
0:46.9	up would pop those brands that you've recognized, Folgers, maybe Dunkin' Donuts,
0:51.4	within the top, I'd say three to five, any given day of the tens of
0:55.9	thousands of brands of coffee on Amazon, you would see Death Wish Coffee. And it looks a little
1:02.0	bit something like this. For those of you who are watching on YouTube, you can see I'm holding
1:06.6	up right now a, I'll tell the story behind this little, this, what I'm holding up right now.
1:11.4	You'll have to check it out on YouTube, but holding up the emblem for Death Wish Coffee,
1:14.8	and he actually sponsored at NASCAR. Well, it's one of the students from our community. This is a
1:20.5	guy who was in the first and only mastermind that we ever did around here. And as you'll hear in today's interview, he credits this community,
1:31.2	that mastermind, the content he learned from the people in this community greatly for his success
1:37.4	in growing an incredible brand. How big is this brand? Well, you'll find it on the shelves of Walmart
1:43.1	and any other retailers in
1:44.4	the United States and around the world. And I just learned today that he was a top 10 best
1:51.9	selling grocery item in the United States on Amazon. That's a lot of bags of coffee guys.
1:57.7	If you're doing the math at home, and he's just now starting to stretch his
2:01.5	wings into a lot of new areas as well that we'll talk about but today I think what's going to
	...

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