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Indie Hackers

#262 – Bootstrapping to $100,000/mo in a Crowded Market with Marko Saric of Plausible

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 12 October 2022

⏱️ 64 minutes

🧾️ Download transcript

Summary

Marko Saric (@markosaric) talks living in Brussels, things he learned working in marketing, joining an existing project as a late co-founder, succeeding on Hacker News, surviving against a behemoth competitor, and learnings from bootstrapping an open-source project to over $1.2M in annual revenue with Courtland (@csallen) and Channing (@ChanningAllen).

Transcript

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0:00.0

Yo, what's up, man?

0:07.0

I am still sore from hiking the enchantments.

0:11.0

Did you see those messages that I sent to you and mom about my hike last weekend?

0:15.0

I glanced at them. You have a lot of really dope pictures of like mountains.

0:19.0

Yeah, you know what the enchantments are? No, I've never heard of them. It's like a sort of really dope pictures of like mountains. Yeah, you know what the enchantments are?

0:21.8

It's like a, I've never heard of them. It's like a sort of region in the Alpine Lakes

0:26.0

wilderness area of Washington, kind of in the Cascade Mountains. And my friends have been

0:31.9

trying forever to get me to do some sort of like torturous outdoor clown. They want to like hike Mount

0:39.0

Reneer and just go to like really cold, frozen, slippery places. And so I agreed to do the

0:44.8

enchantments, which is not cold and frozen and slippery. It's beautiful, but it's 22 miles long.

0:51.6

So it's 22 miles long. Yeah. A month ago when they asked me to do this, I was not in good enough shape to have done it. How long does that take to hike? We woke up at like, we woke up at like 3 a.m. We drove out there. We were on the trailhead by 6.30. And then I think we got back to the car at 8.30 p.m. So it was like 14, 15 hours. So this is why you canceled, you canceled our meet. We had a meeting at like 5 p.m. the day before you're like, dude, I can't meet. Like, I was freaking, I was freaking, I was freaking the fuck out. Yeah, I was freaking the fuck out. No, I needed a lot. I was mostly just mental preparation. And I'm just like, I wrote down on my passwords and stuff, and I sent some like delayed emails in case I died.

1:11.8

You would get... No, I needed a lot. I was mostly just mental preparation. I wrote down on my passwords and stuff,

1:28.4

and I sent some, like, delayed emails in case I died, you would get my passwords.

1:32.3

What? Are you serious? I was just not right. I mean, like, one part of it was this part

1:38.1

called Asgard Pass, and it's 2,300 feet of elevation and a mile. It's just one mile of the 22

1:44.0

miles. It's like walking

1:45.0

up the stairs to a 230-stored building. Like, I wasn't sure I was going to make it back from...

1:50.0

Like, you get halfway. It's like, you don't really have any options. Like, you've got

1:52.9

like helicopter rescue, you know? And someone did die. Someone died like a week before we went out there

1:58.1

on Asgard Pass, trying to hike it and just't didn't make it. Is this one of those is this one of those like you remember that

2:05.6

someone you saw that someone died like a week ago but it happens really rarely or is it like

2:09.2

yeah every week someone someone goes to Asgard Pass and dies. I didn't want to look up the stats

...

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