You're listening to 3 and 30 takeaways for moms and today's episode is sponsored by

Tendtask, the app and website designed to track and allocate the invisible labor happening

in households across the world.

For today's episode, I'm re-airing my interview with Felicia Kesheverov and Aileen Kelly, the

co-founders and best friends who created Tendtask.

This episode originally aired in early 2021, so you will hear some references to the pandemic,

and a lot has changed for Tendtask since then that I'm excited to update you about.

I want to read you what Felicia and Aileen said about how their app has evolved over the

past few years.

They say, quote, if you use the previous version of Tend, you know that it was built for

women and caregivers to track and value their unpaid labor.

Thousands of you learned just how hard you worked to care for your families.

It was eye-opening to make your invisible work visible, but now what?

Women need more support, men want to show up fully and authentically for their families

and partners, but in households across the country, smart, loving and capable couples

fail to implement the changes they say they want.

We redesigned Tendt to use gender-neutral language and colors so that everyone feels

welcome when using it.

We focused on sharing, communication, and simplicity.

We built the framework for a platform to help couples move beyond shared calendars and

towards shared meaning.

We also realized that technology may not be enough to disrupt the systems at play, so

...