There were definitely times, honestly, where I overshot and I was out of my depth. And things got

like messy and chaotic. There were moments where I just thought, what have I done? What kind of

mistake did I make?

Now, you grew up in Minnesota, and, you know, I actually lived in Crookston, Minnesota,

Detroit Lakes, Minnesota. And, you know, I went to the state fair. It seems like everything you get to the state fair is you get food on a stick.

It's on a stick and it's fried.

Okay. So, so what's your favorite food to eat on a stick?

All right. Well, this is starting out in a very unhealthy direction, but they have

deep fried Oreos, which are, I mean, exactly as you'd imagine. But my favorite is actually deep

fried pickles. There you go. Well, okay, we're going to segue now. We're going to move to healthy food,

and I checked your food out. And these green pitted olives I mean god almighty these they're

addictive you know and and then these these these kettle sweet potato chips I mean how in the world do you

make food that tastes this good okay Okay, that's healthy for you.

Yeah, I mean, the answer is we use real food and we keep it really simple and we source from really high quality suppliers.

So those two products that you just pointed out, those are under the Thrive Market brand.

We also carry, you know, hundreds of third-party brands that we curate and hold to ultra-high quality standards. But on our own

brand, the cool thing is we're able to go up the supply chain and work with, you know, amazing producers,

directly with farmers, and kind of reinvent products. So the olives that you have there are super

simple, but they pass a very important test even beyond our quality

standards, which is that my wife, who is from Spain, where they eat a lot of olives, approve them. And so they are, you know, they're great tasting. And then they're really high quality, right? So you're going to have an organic standard. You're going to have high, high quality supply chain. The chips are a really interesting one because that's a product, as you know, comes in a bag, that size. It's a snack.

It's a salty, as you know,

comes in a bag, that size. It's a snack. It's a salty, you know, oily snack. Those are usually

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