260: How to Market with Conviction - Stop hopping on Trends That Don't Align with YOUR Brand with Kelly Roach
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 7 July 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
Now today's episode is MEATY. You'll probably want to repeat this episode twice or more because our guest today drops so much fire it's not even funny.
Today we had Kelly Roach on the show for the second time. We first welcomed Kelly to the heart and hustle podcast on Episode 121, and today she's back for moorreeee marketing wisdom and goodness.
Today we talked to Kelly ALL about Conviction Marketing and how to stay aligned with your business and marketing voice. So what does that mean? Well… raise your hand if you've been feeling BEYOND fed up and overwhelmed with social media and all the "trends" in marketing in general that are changing seemingly overnight. Hand raised? Great, you're in good company, and you're listening to the right episode. Kelly breaks down why that feeling is beyond valid and what to do about it. She gives amazing tips and strategies on how to create content and master a marketing strategy that is based on your values and convictions that will lead to even more sales and success, without the overwhelm or burnout (and without dancing like a monkey on reels if that's not your cup of tea.) She explains the difference between vanity metrics and conversions metrics, and how to serve your audience authentically, and as a result, be more successful.
This episode is a freaking POWER PUNCH of goodness and it lit us on FIRE so we know you're gonna love it too. If you're ready to have your marketing plan completely revolutionized (and feel excitement and peace about it again!) then grab a pen & paper and get ready to dive in!
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your host, |
| 0:03.4 | Evie McCloud and Lindsay Roman. Welcome back to the show, my friend. |
| 0:07.4 | Hit that subscribe button and leave that good old five-star review if you haven't yet. |
| 0:11.6 | And before we get into today's show, I just wanted to tell you today. Thank you for showing up and listening. |
| 0:18.0 | Thank you for choosing this podcast to listen, |
| 0:25.0 | every share on social media means the absolute world to lens and I. |
| 0:29.0 | You make it possible for us to show up and have these incredible conversations with industry leaders |
| 0:34.4 | and I hope you know just how thankful we are for you listening. |
| 0:38.6 | Now today's episode is meaty. You're probably going to want to repeat this episode twice or more because |
| 0:44.4 | our guest today drops so much fire it is not even funny. Today we had Kelly Roach on |
| 0:49.7 | the show for the second time. We first welcomed Kelly onto the Heart and Hustle |
| 0:53.0 | podcast on episode 121 and today she is back for even more |
| 0:56.5 | marketing wisdom and goodness. Now if you don't know her already |
| 0:59.7 | Kelly Roach is a brilliant business strategist that transforms overworked entrepreneurs into |
| 1:04.2 | seven-figure CEOs by teaching them how to leverage timeless business principles employed by |
| 1:09.3 | billion-dollar corporations with the speed and agility of the most powerful online |
| 1:13.8 | marketing strategies of today. Kelly is not only a best selling author but is |
| 1:18.1 | also an ongoing expert on ABC, NBC, Fox, and the CW. She's been featured in some of the world's leading |
| 1:24.3 | publications including Inc and Forbes and is the host of the top 10 marketing |
| 1:28.4 | podcast the Kelly Roach show. Today we talk with Kelly all about conviction marketing and how to stay aligned in your business and your marketing voice. |
| 1:37.0 | So what does that mean? |
| 1:38.0 | Well, raise your hand if you've been feeling beyond fed up and overwhelmed with social media and all of the |
... |
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