My companies did over $250 million in revenue last year.

I broke a Guinness World Record for the fastest selling nonfiction book of all time.

I did $106 million in sales in under three days.

My mother also died last year.

And I want to compress everything that I learned this last year into this video for you.

For eight years, I've had the habit of texting myself lessons

as they came up so I wouldn't forget them. And every year I make one video like this. And every

year it is my most listened to podcast that I have. And so this is 20, 25 lessons and failures.

The first is that fear exists in the fig. And so if you're afraid to take the risk,

write it down in excruciating detail

where you're actually afraid of having happened.

Like really step by step, what happens next when you fail?

You'll often find it's not that bad

when you spell it out because it only exists

when it's hazy, not when it's crisp. Because when you

actually play it out, okay, maybe you do go back home. And what does going back home really mean? It

means that you go back in your old room or maybe you sleep on a couch or maybe just put in a friend's

couch. And so besides the rules that you believe other people have on your life that you think you're breaking, that is all made up because they don't really care that much, because don't really cares that much about anyone besides themselves, it's all make belief.

And I think that when you get as specific as humanly possible, but like, oh, I don't want to, I don't want to post this content. What? Because you're afraid that some unnamed account or some named account will write words on a screen that will read, that you'll read that will make your feelings go when. Like that's that is what will stop you from achieving your goal. Having a stranger tell you to fuck off because you reached out is is the reason. That's it. Like you're like, I didn't achieve my goals because I was afraid that somebody I don't know would tell me that I suck.

When you say it like that, you're like, shit.

Now, let's say a different version.

I didn't achieve my potential.

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