26) Creating engaging and highly shareable content with mindbodygreen's Sustainability Editor Emma Loewe
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration
Kaméa Chayne
4.8 • 694 Ratings
🗓️ 30 June 2018
⏱️ 26 minutes
🧾️ Download transcript
Summary
What does it take to create engaging and highly shareable content for wellness and the environment? How has mindbodygreen been able to establish itself as an authority in the sustainability space? Here, Emma Loewe, Sustainability Editor of mindbodygreen shares her wisdom with us.
HIGHLIGHTS
[6:44] One shocking statistic Emma recently learned about plastic.
[8:23] Kaméa: "What has been the key to mindbodygreen attracting such a large audience?"
[8:39] Emma: "Making [wellness] accessible to everyone is one of our biggest goals."
[9:10] Emma: "It's important to meet people where they are."
[10:03] How Emma overcomes creative block and stays inspired.
[14:28] Emma: "Environmentalism can be a daunting and scary place."
[15:11] Emma's biggest learning lesson from having written over 1,000 articles on sustainability.
[15:50] Kaméa: "What makes a piece of content really engaging and shareable?"
[17:43] Kaméa: "What do you think has been slowing down the sustainability movement?"
[20:10] Emma: "We make so many micro decisions in our day to day and just starting to make some of them more sustainable can add up to a real lifestyle change."
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
Transcript
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| 0:00.0 | I have a quick but important ask. As you're probably aware, Green Dreamer is an independent |
| 0:07.9 | podcast and we don't take on corporate advertisers to fund our work because we don't want those |
| 0:13.7 | considerations to influence our curiosities or our abilities to question whatever it is that we want to question. |
| 0:22.3 | So if you value and believe in our work, this is our call out. |
| 0:26.8 | We need your direct support in order to continue this podcast. |
| 0:30.7 | And you can help us out so, so much through a paid substack subscription to my newsletter at |
| 0:37.3 | camaya.substack.com or through a one-time |
| 0:40.4 | donation at greendreamer.com slash support. It really means a lot to have you here and we're so |
| 0:47.6 | grateful for whatever form or level of support that you're able to share with us. |
| 0:54.0 | I think, you know, they primarily come to us for wellness content, but a lot of them, or level of support that you're able to share with us? |
| 0:59.1 | I think, you know, they primarily come to us for wellness content, but a lot of them, you know, |
| 1:02.5 | in terms of like the political climate and everything that's been going on with climate change, a lot of them are becoming a lot more interested in learning about sustainability as well. |
| 1:09.5 | What is the take to create engaging and highly shareable content? |
| 1:13.6 | How is Mind Body Green able to establish itself as an authority in the sustainability space? |
| 1:20.3 | That's just the tip of the iceberg of what you're here today. |
| 1:23.3 | Now, I want to take a quick moment to say hello if you're here for the first time. |
| 1:26.7 | I'm so honored to have you. |
| 1:28.5 | And if you'd like for me to send you a short email every Sunday with some highlights from |
| 1:33.2 | the podcast from the past week, you can head to greendreamer.com to sign up. |
| 1:38.5 | I look forward to connecting with you there. |
| 1:40.4 | And now on to our episode. |
| 1:41.9 | Let's dive in. |
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