259: YouTube Roundtable: How 3 Video Creators Built an Audience and a Business on YouTube

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 30 November 2017

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week’s show is a roundtable episode on the topic of YouTube, and specifically how 3 different channel hosts have gone about growing their presence and profits on the YouTube platform. My esteemed panelists are: Jon Shanahan from The Kavalier, a men’s style / men’s fashion channel. Pete Sveen from DIY Projects with Pete and DIYPete.com, a home improvement channel and website. Matt Tran from Engineered Truth and EngineeredTruth.com, a career advice channel. They explain how and why they started using the free YouTube platform to grow significant followings and income streams, and share some actionable advice on how you can do the same. They each raise some interesting points as they have very different approaches to how they publish content and monetize their channels, proving there are many ways to turn a YouTube channel into a side hustle or a full-time business. Jon uses what he calls a “spray and pray" strategy for content creation. Pete’s DIY videos are edited down from 3-5 hours of footage to just 8-12 minutes and he releases one a month, while Matt publishes once a week (usually interviews) to, “try to get the weekend crowd.” On the monetization side, Jon has opted to go ad-free for a better viewer experience and earns $4-5k per month from affiliate income part-time. Pete has taken a different approach making around $1400 a month from YouTube ads, but has several other income streams including courses, affiliate offers, sponsorship deals, website ad revenue, and direct donations. Matt makes $10k a month funneling his subscribers to his money-making videos selling a digital marketing course, and $3k a month from YouTube ad revenue. With more than 450k subscribers between them, this episode is packed with actionable tips to grow and monetize a YouTube channel that has worked for Jon, Pete, and Matt. Listen in for actionable advice on how to grow and monetize your own YouTube channel. Full Show Notes and PDF Highlight Reel: YouTube Roundtable: How 3 Video Creators Built an Audience and a Business on YouTube

Transcript

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0:00.0	Side Hustle Show 259, it's a YouTube roundtable, how three video creators built an audience and a business on YouTube.
0:09.0	What's up, what's up, Nick Loper here?
0:11.0	Welcome to the Side Hustle Show because progress happens just beyond your comfort zone.
0:15.8	Awesome show for you today on the topic of YouTube and specifically how three different channel hosts have got
0:21.1	about growing their presence and profits on the YouTube platform,
0:24.8	which is really a unique combination of a search engine and social network.
0:28.9	I think it has components of both in there, but definitely a platform that's tough to ignore if you're trying to build a business online.
0:35.0	So in this episode you're going to hear from three esteemed panelists. I invited to join me. They are John Shanahan from the Cavalier in the Cavalier. The Caval dot net that's Cavalier with a
0:44.5	K in both cases it's a men's style men's fashion channel you meet Pete
0:49.7	Sven from DIY Pete and DIY Pete dotcom. It's a home improvement channel and
0:55.0	Matt Tran from engineered truth and engineered truth
0:57.6	dot com which is kind of a career advice channel. You'll hear them introduce
1:01.6	themselves in just a moment so you can get to know their voices, but my goal here was to showcase three very different approaches to YouTube in terms of content and monetization, and also in terms of where they're at in their journey and audience size.
1:15.0	So stick around to hear how these guys have used the free YouTube platform to grow significant
1:20.0	followings and significant income streams and their advice on how you can do the same.
1:24.3	Notes and links for this one along with a free downloadable PDF highlight reel summary of this episode
1:28.9	are at side hustle Nation.com.
1:30.7	YouTube Panel, all one word. And before we dive in let me take a moment to thank
1:35.2	today's sponsor skill share dot com skill share is an online learning community with
1:40.2	over 17,000 classes and everything from video editing to social media
1:44.8	marketing to web development all taught by expert practitioners and what's
1:49.4	awesome about Skillshare is you can access their entire class catalog for the price of a couple cups of
	...

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