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The Game Changing Attorney Podcast with Michael Mogill

259. David Craig — How to Build a Law Firm That Stands the Test of Time [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0538 Ratings

🗓️ 30 April 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

Today, the influence of a dedicated attorney extends far beyond the courtroom — and David Craig is seizing this opportunity. As one of the nation's top trucking lawyers, David has diversified his impact through hosting a podcast, authoring his debut book, and crafting future plans to transform his clients' lives. In this episode of The Game Changing Attorney Podcast, David and Michael Mogill delve into: The significance of sharing expertise, fostering trust, and generating demand The pivotal role of empathy and respect in achieving greatness Insights into becoming a leading figure in trucking law ---- Show Notes: 02:46 – David’s humble beginnings 06:53 – Why David almost didn’t go to college (or law school) 09:26 – How David played to his strengths and found his passion as a trial lawyer 11:26 – Why David chose to switch sides (from defending corporations to representing plaintiffs) 14:39 – How David took the leap and started his own law firm 17:29 – How to go build a multi-million dollar trucking law practice 21:18 – Why David wrote his book, Semi-Truck Wreck and the significance of this practice area 24:35 – The skill sets and capabilities required to be an effective entrepreneurial law firm owner 28:10 – David’s pivotal cancer diagnosis and the shift in his perspective and business strategy 33:13 – Why obsession can be a great trait and how to surround yourself with supporters 36:18 – How to be grateful, but not complacent 38:05 – What it takes to sustain growth as a trucking lawyer 39:54 – How to attract and retain a team of legal A-players 41:35 – What being a game changer means to David ---- Links & Resources After the Crash Podcast Craig, Kelley & Faultless Joe Fried ATAA Semitruck Wreck: A Guide for Victims and Their Families by David Craig Crisp CrispX ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #9 Joe Fried – How to Hyperspecialize & Dominate Your Niche #107 Randi McGinn – Authenticity Is the Advantage #239 AMMA – Raise Your Standards

Transcript

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0:00.0

And you've got to be competitive. But I think down deep inside to be really successful is you've got to really care about people as humans.

0:11.9

That's David Craig, renowned trucking attorney and managing partner of Craig Kelly and Faultless.

0:16.9

I don't care how smart you are, how knowledgeable the rules you are. You never walk into a courtroom.

0:22.7

Nobody's going to respect you.

0:23.9

Nobody's going to pay your client what they deserve.

0:25.8

So the first thing is you've got to be a good trial lawyer and people got to know you're a good trial lawyer.

0:35.6

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.

0:40.3

I've built my business through practice, not theory.

0:43.1

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

0:48.4

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

0:52.8

Our approach has been to take everything

0:54.3

we've learned about generating massive growth within our own organization and help the

0:58.2

country's most ambitious and committed law firm owners do the same for theirs. In each episode of this

1:02.7

podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from

1:07.5

those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.

1:14.1

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with David Craig to discuss why sharing your knowledge with others not only builds trust, but it also creates demand, how to transform setbacks into opportunities for growth, and what it takes to become one of the nation's most successful trucking firms. I felt like to become a successful truck lawyer. I had to first be a good trial lawyer. I had to know how to try cases and win cases. And you weren't going to learn that by just trying a bunch of truck kit because you don't get to try as many. So I had to get in the courtroom. You can go to all the seminars you want to go to. You can read all

1:47.1

the books you want to read. But unless you're walking in and out of a courtroom, you're not learning

1:50.7

enough. That's coming up on the Game Changing Conterny Podcast.

2:10.4

Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast.

2:13.9

This allows us to present all of our episodes raw and unfiltered.

2:38.2

I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance. That being said, I have one small request. If you receive any value from this podcast, please give it a five-star review. Pay the fee so we can keep this podcast free. David Craig is one of the most elite trucking attorneys in the nation. In addition to serving as the managing partner of Craig Kelly and Faultless, he's also the best-selling author of semi-truck wreck and the host of the After the Crash podcast. However, David's journey to becoming a

2:43.0

trucking expert was certainly no overnight success. My mom got pregnant with me when she was

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