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Marketing Your Business - Marketing Strategies for Business Owners

258: 3 Lessons That Flipped How I Think About Content

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Business, Marketing

4.9679 Ratings

🗓️ 15 May 2026

⏱️ ? minutes

Summary

You're posting consistently, but the followers aren't coming. You're running webinars, but barely anyone shows up. Or you're creating lead magnets, but the list isn't growing.

Last week, Stu sat in a room with some of the smartest business owners he knows, and he walked out with three things that flipped how he thinks about content, lead generation, and webinars. In this episode, he unpacks all three so you can start using them in your business right now.

First, a gardener with 1.6 million followers reveals the content mix that actually grows a personal brand, and why most experts have it completely backwards. Then, an SEO expert shows how he's using simple AI-powered tools as lead magnets to generate thousands of leads a day. And finally, a former photographer with jaw-dropping webinar numbers explains the pre-webinar work most of us are wasting.

Stu shares why these lessons apply whether you sell courses, memberships, software, or anything else, plus why the real magic of a mastermind isn't the strategy at all.

In this episode, you'll learn:

  • The 60/20/10/5 content mix for growing a personal brand, and why being known for one thing may be holding you back

  • How to use AI to build simple, free tools that convert at over 2x the rate of PDF lead magnets

  • The pre-webinar email shift that moves people from interested to paying

RESOURCE: Grab the resources from this episode at https://podcast.stu.me

CONNECT WITH STU:

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