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Survey 2023. 3.

In today's episode, we explore the art of engaging with Gen Z.

What if you are not Gen Z and you want to

market to Gen Z or at least communicate, share your making a big mistake. I think we're always worried about that. We're like, hey, maybe I'm this age, whatever that is,

and I want to know if my message can be effective for people of a different age, could be older, in fact.

We're going to look specifically here today at Gen C. But I think whenever you're trying to go cross generation, you have both some opportunities and some potential pitfalls.

So let's hear today from listener Elaine. She's a marketer.

She's in her mid-40s, hoping to bridge that generational gap.

So I'm excited to hear Elaine's message and give a response.

I also want to give a shout out to my friend Brian Clark.

He writes a sub substat called longevity gains

longevity gains.com marketing to what he calls the most powerful economic group on

the planet so he is talking specifically about Gen X. I believe it's Gen X.

Well he's talking about people who are 50 and older specifically so maybe it's actually the

is at the high end or the low end always get those confused one range or one

side of Gen X and maybe slightly above anyway the point is he's writing

...