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slash enhance. As we begin a new year I want to revisit one of our popular segments we've been doing for about two years now

it's called Failure Friday. Failure Friday we look at things that don't go so well.

And I started this segment because people said hey hey, I love the success stories, but sometimes I feel like some of them aren't relatable.

And I tried to start a side hustle, it didn't work out, or I had a business failure, or it's not always a total total failure it's just sometimes I'm struggling with

something so I want to hear some stories of difficulty. So just like our throwback Thursday segment which you heard yesterday

you get to hear directly from a side hustler, someone who had a

challenge could be a mistake they made, a misstep, or something that just

happened to them. And you get to hear like what their idea was, what happened

when the idea matched reality and of course

what they learned how they are made better through the challenge of the adversity.

And so in the first segment of the year we're going to look at the ambitious venture of someone who

develops an AI personal assistant app. And you might think, well, everybody's doing that these days.

There's so many large language models and, you know, chat whatever tools and like doesn't Microsoft have one

LinkedIn has one I don't know who else is out there I can't think of another startup at the moment but you know what I mean

AI is everywhere but here's the thing

this story comes to us from back in the early days like several years ago

before AI was powering everything and this guy had what was pretty much a great idea. He was just a little bit too early,

basically. So sometimes timing is everything. Let's hear the story from Cameron.

I'll come back at the end with a quick wrap up. The dream was crystal clear in my mind to create an AI personal assistant app

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