256: How Zakia Blain of FBF Body Determines When To Pivot In Business
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 30 June 2021
⏱️ 51 minutes
🧾️ Download transcript
Summary
Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot.
Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear.
Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel.
FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.
On this episode, Zakia shares:
- How she builds anticipation for her products
- How she manages and plans out her inventory seasons in advance
- Her monthly drop technique for new items and so much more
Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube
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Guest Social Media InfoSide Hustle Pro – @sidehustlepro
FBF Body - @fbfbody
Zakia Blain - @zakiablain
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Transcript
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| 0:00.0 | All right, hey, hey, welcome, welcome back everyone to the |
| 0:12.7 | Sidehouse Approach Show. It's Nikola here and today in the |
| 0:16.5 | guest chair, we are back with another top five favorite guest |
| 0:21.2 | of Sidehouse Approach. We're doing an update episode with |
| 0:25.3 | Zacchaeia Blaine of FBF Body. So the last time we spoke was |
| 0:30.0 | in 2019 and it was episode 150. If you haven't listened to |
| 0:34.7 | it, you need to go back and we talked about your journey from |
| 0:38.7 | working in banking, teaching, having to leave due to a |
| 0:42.4 | brain disorder, starting FBF fitness as a challenge and then |
| 0:47.7 | eventually expanding into FBF Body with shapewear and just |
| 0:52.6 | taking on a life of its own. So tell us it's been two years since |
| 0:57.8 | I know. Again, I see so much more is going on. So I'm gonna let |
| 1:02.9 | you take it from here and update us on who is that here and |
| 1:06.5 | what do you do right now in your business? |
| 1:14.0 | So hi everybody. Thank you Nikola for having me back is |
| 1:17.4 | always fun to sit down and talk to you and I can't believe |
| 1:21.2 | it's been two years. Let's start off because it seems like |
| 1:25.1 | last year was kind of just like a whirlwind for everybody. FBF |
| 1:30.7 | body is still FBF bodying. But it has become so much bigger |
| 1:39.3 | than I could have ever imagined. And we're just like at the tip |
| 1:44.8 | of the iceberg for me. You know, I've been saying lately that |
| 1:49.3 | God can turn your life into something that you could have |
... |
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