We cut our PPC bids in half.

And this is something that we've done over the past couple weeks to try to improve our profitability,

to, you know, play some inventory orders and have some more cash on hand in the bank so that when it was time to go get that business loan or that line of credit,

we had a cash reserve

to start making those payments. And here's what happened.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

We cut our PPC bids in half. And here's what happened. This is related to the second brand

that I am a co-owner of. And this is something that we've done over the past couple weeks to try to

improve our profitability.

Now, I talked about this in a recent podcast episode about when is it time to take on financing,

right? When is it time to borrow money? When is it time to go get that line of credit or take

on an investor to scale your brand to

the next level? So if you haven't listened to that episode, I'd recommend going back,

listening to that episode first because this episode is kind of playing off the decision that

we made based on that podcast episode. So just quick recap for you, the decision that we made, again,

this is with our second brand, was to cut back on our aggressive marketing spend to try to

improve profitability so we could have a little bit more cash to, you know, play some inventory

orders and have some more cash on hand in the bank so that when it was time to go

get that business loan or that line of credit, we had a cash reserve to start making those payments.

So let me paint a picture here for you. You launch your brand on Amazon. It's going to be slow in

the beginning. You're looking at, you know, $1,000, maybe $2,000 a month in sales. Nothing

crazy, right? You also have a low number of reviews. So your conversion rates are going to be a

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