255: Finding Your Sweet Spot: How Talking About Air Conditioning Turned Into a 5-Figure a Month Side Hustle

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 2 November 2017

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

By day, Bryan Orr helps runs an air conditioning company in Central Florida, and by night he’s a father of 9 -- yet somehow he's found the time to build his HVAC School podcast into a 5-figure a month business in less than a year. And it might sounds like an overnight success, but Bryan's actually been side hustling for quite a while, mostly in the podcasting and freelance audio production space. Tasked with training technicians at his day job, he had the idea to put it into an on-demand audio format, and that's where he found his side hustle sweet spot. It was on a whim he decided to publish the content online and make it available to a wider audience. “In the process it just exploded, I never thought there would be an audience like the audience that I found,” Bryan said. With 1000 downloads in the first 48 hours and synergy with his day job, Bryan started allocating more time to his show. As his audience grew he started negotiating sponsorship deals with large companies in the HVAC niche. Less than a year into this new side hustle, he's built an email list of over 7500 subscribers, generated more than 500,000 podcast downloads, and is earning $11k a month in sponsorship revenue. Tune in to hear how Bryan promoted his show to gain that initial traction, how he worked with influencers in his niche for extra exposure, and how he secured sponsors to monetize his show. Full Show Notes and PDF Highlight Reel: Finding Your Sweet Spot: How Talking About Air Conditioning Turned Into a 5-Figure a Month Side Hustle

Transcript

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0:00.0	Side Hustle Show 255, finding your sweet spot, how talking about air conditioning turned into a five figure a month side hustle.
0:10.0	What's up, what's up, Nick Loper here. Welcome to the Side Hustle Show because the
0:14.2	riches are in the niches. See, just in the work when you see niche. But your niche is only half the
0:19.5	battle, maybe even only a third of the battle. It's when you can combine that niche with your unique skills and expertise and your network, which of course you can build over time.
0:28.0	There's a sweet spot in the middle where all of a sudden it starts to click.
0:32.0	This is an episode about finding your
0:33.7	sweet spot and the magic that can happen when you do. Now this is important. It
0:37.6	doesn't always happen overnight as it definitely didn't for today's guest, but
0:41.1	my hope is with this show to shave some time off your journey.
0:45.2	So let me give you a snapshot of where Brian Orr is at today with this side hustle, HVACR school
0:50.7	which provides free training for HVAC technicians.
0:54.4	These are the folks who work on your heating, ventilation, and air conditioning systems.
0:59.2	So in less than a year, he's built an email list of over 7,500 subscribers generated more than half a million podcast
1:05.8	podcast for his HVAC school podcast, which for the sake of reference took the Side Hustle
1:10.8	show and I had to look this up more than two years to do that in a much
1:14.3	much broader niche and he's earning $11,000 a month in sponsorship revenue for the show.
1:20.3	In other words, he found his sweet spot. Stick around to you how he got it done and how you can do the same,
1:25.0	how to find that business opportunity that falls in the center of what you know,
1:29.0	how you can deliver it, and who you know.
1:31.0	Notes and links for this one,
1:32.0	plus a free downloadable PDF highlight reel with all of
1:34.8	Brian's top tips from this call are at side hustle nation.com slash Brian.
	...

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