255: 5 AI Shifts Changing How You Run Your Business
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 1 May 2026
⏱️ 21 minutes
🧾️ Download transcript
Summary
The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out.
In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are practical. Some are still being figured out in real time. All of them are worth paying attention to.
You will hear why audiences are now consuming content through AI summaries instead of watching all the way through, why small publishers have lost 60% of their search traffic in the last two years, and why most creators are actually working more hours with AI, not fewer. Stu also shares the story of what his teammate Rebecca did before a mastermind that AI could never replicate, plus the conversation he is still wrestling with about AI becoming the boss instead of the assistant.
In this episode, you will learn:
- Why AI summaries are changing how people consume your content (and what to do about it)
- The one ingredient that flips AI from time-drain to time-saver
- How to use AI for volume without losing the human trust that builds a brand
RESOURCE: Grab the resources from this episode at https://podcast.stu.me
CONNECT WITH STU:
Website: https://stu.me
Book "Predictable Profits": https://a.co/d/4GIi1uz
Instagram: https://instagram.com/stumclaren
Podcast: https://podcast.stu.me
Membership.io: https://membership.io
Subscribe and leave a review if this episode helped you.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I don't know about you, but the AI world is moving so fast right now and it is hard to keep up. |
| 0:06.2 | You got new tools, new studies, new shifts in how people are buying, searching, consuming, |
| 0:11.8 | and it seems like it's happening every single week. |
| 0:14.9 | So I started doing something. |
| 0:16.2 | I started keeping a running list. |
| 0:18.3 | And when something catches my attention during the week, maybe it's |
| 0:21.4 | an article, a stat, or even a conversation with my team. I jot it down. And this week, |
| 0:27.3 | the list got long and I noticed something. Five of these shifts kept coming back to me. And some |
| 0:33.4 | were connected. And I think every one of them is going to change how you and I run our |
| 0:38.4 | business moving forward. |
| 0:40.0 | So today I'm going to share those five with you and some of these will be familiar, |
| 0:44.3 | some might surprise you and a couple, I'm still wrestling with myself. |
| 0:48.1 | I actually don't know what they mean, but I'm going to share them with you anyway. |
| 0:52.5 | Let's get into it. |
| 0:53.7 | Welcome to Marketing Your Business. I'm Stu McLaren them with you anyway. Let's get into it. Welcome to marketing your |
| 0:54.6 | business. I'm Stu McLaren, co-founder of membership.io, and author of predictable profits. Now, here's |
| 1:00.4 | the truth. You are one great marketing idea away from transforming your business. One strategy can be |
| 1:07.3 | the difference between struggling and thriving, between a business that drains you and one that fuels your life every episode you're gonna get specific tactics you |
| 1:16.3 | need to build your audience attract more customers and scale your business all without the |
| 1:21.2 | burnout these are real strategies real numbers real behind the scenes buckle your seatbelts |
| 1:26.8 | my friend let's gots, my friend. Let's go. |
| 1:29.8 | All right, my friend, welcome back to the Marketing Your Business podcast. And what a week this |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Stu McLaren, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Stu McLaren and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.