Spark your creativity with the Sims. Sometimes you might feel like you're not creative

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Ready to spark something? Download the Sims 4 and play for free. I really like today's listener question. It is important to rank well in search engines.

Like everybody knows that.

If you've got a website you want it to show up in Google and other search engines.

I guess there are others.

You want your website to be found when someone searches for a term that is most

relevant pertinent to what you are selling or offering or what your brand is all

about you know the point is you want to be findable so that-evident, but there's this whole industry called

search engine optimization or SEO, and a listener is wondering, is this whole thing just a scam,

basically? Like, yes, of course we want to rank well in search engines but can you actually control such a thing

and doesn't everyone want to control such a thing and so since everyone wants to do it you know is it really

possible to influence those results and is this something you should try to do yourself or should you pay somebody because that's a whole you know as I said industry career for a lot of people

So we're going to look at this debated topic, SEO search engine

optimization. We've got Sarah here on the line and definitely an essential

component of online visibility, but there's a lot of confusion about it.

So I'm going to give it to you straight, of course, we're going to talk about strategies,

tactics, what is accurate, what is misleading, and I'll try to do it all in a brief

action-packed episode.

Quick shout out to our sponsor and then Sarah's question.

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