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Now let's jump into the episode. Being a great storyteller is extremely powerful in terms of keeping people's attention.

The first seconds of your video are so unbelievably important in terms of delivering on that value proposition in some way,

or giving the audience a reason to continue to watch.

One of the kind of tactics, and I think it's kind of a

basic tactic, is to essentially repeat the title at the beginning of the video. That essentially

lets the viewer know that they're in the right place. So what does it actually take to grab

viewer attention in today's world with your video content. I'm excited for this conversation on the Think

Media podcast today with Matt Geelan, who's the CEO and co-founder of Electric Monster, as well as

Little Monster Media Co. Really, on my radar, you blew up with multiple articles on like cracking

the YouTube algorithm years ago.

And you just got done speaking here on the video intro is out.

Say hello to video starts.

So what's the difference between a video intro and a video start?

But before we get there for people that are just meeting you,

break down who you are a little bit about what it is you do.

Thank you very much for having me on.

So Little Monster is an agency I started about six years ago to help video publishers build their

audiences primarily on YouTube. And the way I was able to grow that agency was through things like

writing those papers and publishing them on tube filter as well as speaking at events like VidCon

...