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The EntreLeadership Podcast

#254: The Power of Curiosity with Chalene Johnson

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.74.1K Ratings

🗓️ 19 March 2018

⏱️ 36 minutes

🧾️ Download transcript

Summary

If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit the EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide from EntreLeadership 2018 Small Business Marketing Trends Report from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

Transcript

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0:00.0

Music

0:06.0

Helping business leaders grow themselves, their team, and their profits.

0:12.0

This is on-trained leadership.

0:15.0

Now, here's your host, Ken Coleman.

0:18.0

Coming to you from the Music City, this is the broadcast of leaders, by-leaders, four leaders.

0:23.0

Thank you so much for joining the conversation.

0:26.0

We focus on marketing again this episode.

0:29.0

Our feature conversation is with Shaline Johnson, who is a best-selling author, lifestyle expert, and super-adjpreneur.

0:38.0

We also take you into a fun conversation with Chuck and Angela Fazio.

0:43.0

They are alumni, very successful alumni of our Entree Leadership Master's Series.

0:49.0

You'll enjoy them.

0:50.0

And of course, you've come to expect it, and you should.

0:54.0

Great resources from the Entree Leadership Team and InfusionSoft.

0:58.0

Hey, before we get to the conversation with Shaline, I want some feedback from you.

1:04.0

We've been talking a lot about marketing, and there's a reason, because it matters.

1:08.0

Now, some of you are in a very small business, so you're having to be that chief-everything officer.

1:13.0

And sometimes you push marketing aside, because there seems to be more important things.

1:17.0

Here's the reality.

1:19.0

There's nothing more important than marketing.

1:21.0

You've got to tell the story. You've got to be banging the drum.

1:25.0

And so we want to hear from you.

1:27.0

How many of you out there have had some recent marketing wins?

...

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