253: Bobby Bones: $12k in billboards with millions in return?! Breaking down the pendulum of the audience, lessons learned in his upbringing, relationship with money, and proving your value
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 15 September 2025
⏱️ 86 minutes
🧾️ Download transcript
Summary
Bobby rose to national fame with the Bobby Bones Show, a nationally syndicated radio show that redefined country radio and became a staple for millions of listeners across the US. He’s a two time New York Times bestselling author, a Dancing With the Stars Champion, and beloved mentor on American Idol. But Bobby’s story isn’t just about success, it’s about grit, resilience, and staying true to your roots while chasing something bigger.
Bobby opens up about how his upbringing shaped his perspective and became a strength in his career, the resilience that helps him cut through the noise, and why he decided to build his own syndication company with his own money. He shares the story behind the infamous “Go Away Bobby Bones” billboards, the “illegal” training he did to sharpen his moves for Dancing With the Stars, and what proving value really means to him. Bobby also breaks down the benefits of long-form content over TV for career longevity, why he was scared of debt even after making his first million at 30, and the key differences between radio and podcasting. From the importance of owning your IP, to why he considers Taylor Swift a genius, to the artists and interviews that stand out most in his career—Bobby doesn’t hold back. Plus, he reveals who makes it onto his personal Mount Rushmore and gives a rare glimpse into his personal life.
Bobby reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest:Bobby Bones
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| Trading Secrets w/ Jason Tartick
Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardik, and welcome to the |
| 0:17.7 | pre-market trading segment. I'm going to tell you just a little bit about what you can expect with this episode. |
| 0:22.4 | Tell you what's happening in my personal life. |
| 0:24.3 | A couple updates in the market and then we will get into our main segment. |
| 0:29.3 | And our main segment I said when I finished this interview is one of our top five interviews |
| 0:35.5 | so far with over 250 episodes. This is one of my favorites. Now, we have Bobby |
| 0:42.6 | Bones on. You're going to hear all about his story from growing up in the trailer park, |
| 0:47.8 | some of the things that happened there during his childhood that made him who he is today, |
| 0:52.2 | how much he made on an American Idol. How much he makes |
| 0:55.5 | doing his radio work. And I'm going to give you a little teaser here. The number 30 to 40 million |
| 1:01.5 | will come up in that conversation and just know when it does we're talking about annually. |
| 1:07.0 | But you'll have to wait to hear what I'm saying to understand what that means and why. |
| 1:12.1 | We'll talk about what he paid for a billboard to put something negative about himself on it. |
| 1:20.1 | That's coming and so much more. |
| 1:22.2 | This was a deep one. |
| 1:23.5 | This was a good one. |
| 1:24.6 | And my respect for Bobby Bones is next level after this episode. |
| 1:29.0 | So definitely listen to it through because I just loved the honesty. |
| 1:34.0 | I loved the honesty. |
| 1:36.1 | Now, one thing happening in the market you should know about, |
| 1:38.8 | are you feeling confident with your job? |
| 1:40.6 | The job's confidence index report just came out. |
... |
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