One of the earliest being bossisms is that being boss is being you are 100% of the time.

It's showing up as authentically yourself, even if you're tired of the word authentic

because it's become such a buzzword.

What does that mean to be authentic and what can it mean for your business?

Welcome to Being Boss, a podcast for creative business owners and entrepreneurs who

want to take control of their work and live life on their own terms. I'm your host

Emily Thompson and in today's episode I wanted to have a conversation about

authenticity and influence and impact. In the Being Boss community this month we're

navigating the topic of influence and along with some prompts to identify the

areas of your life and work where you have or want influence and some challenges to show

up in the places where you want to wield your influence. I wanted to bring to you and

my community members a chat with one of the most authentic bosses we've ever had on

the show. I first had the pleasure of meeting and chatting with Vivian Kay at the Being

Boss Conference in spring of 2020. She joined us to talk about marketing and e-commerce

and you can hear our live interview with her in episode number 237 called Authenticity in

Marketing. Since recording the episode Vivian's influence has grown and I've watched her

Instagram following an engagement grow by leaps and bounds. So what happens though when

someone who preaches authenticity suddenly has tens of thousands of eyes on her? What has it

meant for how she shows up on social media and the impact it's had on her business? That's

what I wanted to talk to her about. The growth of her influence and how she's chosen to wield it

as a personal brand, a product brand, and a woman wanting to make an impact in the world.

Vivian Kay is the founder and CEO of Kinky Curly Yaki, a premium textured hair extension brand

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