252: The Secret To Fixing Your Messaging When It Falls Flat
She Means Business Show
Carrie Green
4.9 • 628 Ratings
🗓️ 13 March 2024
⏱️ 14 minutes
🧾️ Download transcript
Summary
I recently received this question and I really wanted to answer it because I know so many of us feel like this:
“What do you do when your messaging doesn’t seem to be hitting the spot? How do you know what you need to change to stand out to your target audience?”
If you’ve been pouring your heart and soul into your content but the messaging just seems to be falling flat and everyone’s ignoring you, this episode is for you!
In it I’m sharing:
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The biggest mindset shift I had that changed how I look at creating content and messaging that fails.
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How I recently fixed a sales page that completely flopped.
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Different reasons why your messaging might not be working.
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The specific things you need to get really clear on to create better content.
I also have a freebie for you! Click here to get 50 powerful hooks to help you grab attention online: https://go.femaleentrepreneurassociation.com/50-powerful-hooks/
Read the show notes: https://femaleentrepreneurassociation.com/2024/03/the-secret-to-fixing-your-messaging-when-it-falls-flat/
Transcript
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| 0:00.0 | I'm just rolling up my sleeves. I'm ready to experiment. I'm ready to play around with this and just |
| 0:03.7 | see what I can create and you're coming at it from the perspective of just trying to create content |
| 0:08.0 | that adds value. Then you can't really go far wrong with that. |
| 0:15.0 | Oh, hello, hello. Welcome back to another episode of the She Means Business Show. I hope you're having |
| 0:20.2 | an amazing day. I'm |
| 0:21.6 | actually back filming episodes for the podcast. I've taken a little bit of time off. It was my |
| 0:28.4 | kids' half term not that long ago. And it was so nice to just have some days off. And we did |
| 0:34.3 | nothing. In fact, we started to build a playhouse in the garden. And it was so nice |
| 0:39.4 | to take some downtime and just to chill out a bit. So I'm coming at this refreshed. I also want to say |
| 0:46.0 | before I get into this episode that if you have any questions, any burning business questions, |
| 0:50.4 | you'd love me to answer or any topics you'd love me to address. I am popping a little link |
| 0:56.6 | in the show notes for you so you can submit them to me and I will be answering questions in |
| 1:01.6 | episodes which I love doing. And in fact, in this episode, that is exactly what I'm going to be doing. |
| 1:06.3 | I got an amazing question in from Melissa and she said, what do you do when your messaging doesn't seem |
| 1:12.6 | to be hitting the spot how do you know what you need to change to stand out to your target audience |
| 1:17.8 | and I really love this question because so often I feel like I hear people saying oh but um like |
| 1:27.1 | no one's responding to what I'm creating, |
| 1:29.7 | like either my messaging isn't working, or often I hear it interpreted as, for example, |
| 1:36.0 | like Instagram doesn't work for me, or like my freebies don't work for me, lead magnets |
| 1:42.2 | don't work for me, or this doesn't work for me. |
| 1:44.5 | And I'm like, actually, no, it can. |
| 1:46.1 | If you want it to, it really can work for you. |
... |
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