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A Waste Of Time with ItsTheReal

#251: Marketing Executive Dela Yador

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8 • 817 Ratings

🗓️ 22 April 2019

⏱️ 120 minutes

🧾️ Download transcript

Summary

This week on A Waste of Time with ItsTheReal, we welcome marketing executive, party promoter and cultural connector Dela Yador to the Upper West Side! Bronx born and raised, Dela discusses meeting hip-hop heroes like Big Pun and DMX, moving from Catholic classes to a public high school and literally fighting for respect, gaining leadership from coaching youth basketball, taking a chance by joining school chorus, and what his Ghanan parents expected from his higher education. Dela talks about heading to Buffalo, New York for college, immediately finding himself on academic probation, returning to school with a more serious outlook, joining student government, finding a passion for promoting parties, linking up with DJ Enuff's Heavy Hitters crew, and fast becoming the big man on campus by bringing Snoop Dogg, Colin Powell, Kanye West, DJ Kast One and others to Buffalo. We get into Dela's return to New York City, his day jobs with VH1, BET, Pernod Ricard, his evenings out at clubs with the Heavy Hitters, and bringing the right mix of people, music and energy together for Opal Fridays. We also dive into the early days of HennyPalooza, his forever bond with Kam McCullough, the infamous iPhone note Dela wrote as an invite, the belief that this was bigger than just a basement game night, the work that each and every player put in, what the 5-year anniversary meant, why certain partnerships didn't work out, and why Dela appreciates the D'usse move. All that, plus Beyonce and Jay-Z as superheroes, why Dela has a reputation for being impossibly late, visiting Ghana in 2017, friends giving haircuts in college, doing good work in Nipsey's image, Dela's exciting new endeavors, which will bring together corporations, culture and youth empowerment, and much more! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, Jeff. Hey Eric. How are you? I'm pretty good. How are you? Doing well, thank you. An exciting week for a whole lot of people. First of all, I want to shout out Bunby and Static Selecta. They did a collaborative project in 11 or 12 hours. A full, full album. A full album. It's called Trill Static, exclusively available on title right now. And I was lucky enough to be there. You were invited. I was invited. I was lucky enough to be there. You were invited.

0:22.4

I was invited. I was not able to be there. You were under the weather and I went down to Brooklyn.

0:26.7

I represented for both of us and I got to watch Fat Joe and Method Man and Mici Darko and and smoke Dizzy

0:34.0

and a bunch of people. A whole bunch of of people there it was a great west side gun

0:40.1

a great collection a great energy cj fly it was well you were able to watch it i was able to watch

0:46.9

you watch it because i was watching on the live stream you did and you sent me a a send you a

0:51.6

screenshot of you standing behind the door this is true i was behind the door because i didn't want to get kicked out. I thought like, I've never met Fat Joe. I don't want him to like be offended by like a dude who's just watching him write this amazing verse. But you know what? He did not kick me out. He was super nice. Well, did he know that you were there? He did know I was there. He asked me like a phasaurus, which word he should use instead of wall, and I was like drywall, and then I felt like an idiot because it rhymes. So in any event, I mean, it's not a wrong answer. It's the wrong answer for that situation. I mean, like, he did ask for a better word. Go listen. That song is called... Boschiat, Bunby, Smoke Dizza, and Fat Joe, produced by Static Selecta. I believe it's going into rotation now. So shout out to everyone involved in that. Freaky A.O. And Rock Nation and title and everybody over there. But super important to us this week was the fact that we did our 250th episode with

1:47.6

Our Mom.

1:48.5

Our Mom. Shout out to Mom.

1:50.9

Shout out to Mom.

1:52.1

That episode is, you know, it could have gone in any number of ways in terms of the reaction.

1:57.2

You know, like our mom's story is not like anybody else's that we've had on our podcast.

2:01.1

We have not had many non-industry moms.

2:06.2

Okay.

2:08.1

Moms who birthed us on this podcast.

2:11.7

That is true.

2:13.0

And so we had her on and her story is incredible as we know.

2:16.7

But, like, it's interesting that so many other people have identified with their story.

2:21.3

I agree with that.

2:22.4

I was confident that people would be taken by her story.

2:25.6

I think it's very compelling.

2:26.9

I think she's a good storyteller.

...

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