#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 10 June 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.

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Transcript

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0:00.0	Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.6	agility through customer experience, employee experience, and digital transformation.
0:10.4	I'm your host, Greg Kielstrom.
0:12.6	The Agile World podcast is brought to you by TechSystems, an industry leader in full stack
0:17.0	technology services, talent services, and real world application.
0:21.2	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:39.7	My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.
0:43.2	Today we're going to talk about how to ensure your organization takes a structured approach
0:47.5	to providing a consistently great customer experience through CX governance.
0:52.8	To help me discuss this topic, I'd like to welcome Wendy Provda, Principal Customer
0:56.8	Experience Advisor at Medallia.
0:58.8	Wendy, welcome to the show.
0:59.8	Thanks, Greg.
1:00.8	I'm happy to be here.
1:01.8	Yeah, looking forward to talking about this with you.
1:04.2	Why don't we start by giving a little background on yourself as well as what you're currently
1:08.3	doing at Medallia?
1:09.3	Sure.
1:10.3	I got my start working in UX, actually, a user experience in relation to digital products
	...

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