Hey everyone and welcome to Business Boot Camp. I'm Christie Wright, best-selling author,

certified business coach,

keynote speaker, but most of all, your bossy big sister, here to give you the

practical steps you want and the tough love truth you need to succeed in business.

Let's dive in. Today we are talking about your marketing

messaging. The words, the words that you write, where, anywhere on your

website, your landing pages, your emails, your product description copy, your

social media posts. Anywhere that you are writing about your business, talking about your business, you need to know how to have a really strong

message. The reality is your ability to build your business, connect with your customers,

and make sales is totally dependent upon your messaging.

Whether or not you get through to people makes all the difference in the world.

I think it was Mark Twain that said the difference between the right word and the almost right word is the

difference between lightning and the lightning bug. This matters and as I've

mentioned before our friend Donald Miller says people don't buy the best products and services.

They buy the products and services that they understand the fastest.

In fact I shared recently on an episode of Business Butte Camp about buying a key pad lock for

our Lake House when we were going to Airbnb it, and I bought a key pad lock that was not the least

expensive, that did not have the best reviews reviews and wasn't even necessarily the most

attractive? I bought one and chose one purely based on the fact that I

understood it. I knew exactly what I needed to do to install this lock and use it. Step one,

step two, step three. When you have great marketing messaging, you are

going to increase your sales instantly. You're going to grow your business, you're going to

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