Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile.world.

Welcome back to the agile world. This is Greg Kilstrom.

I've been talking about the five things that I

talked about in my book about what sets an agile brand apart last episode I

talked about having an open dialogue with customers and that's everything from receiving complaints online,

particularly on social media in a very public forum and what do you do with it and you know how great brands are able to respond and

sometimes diffuse a situation or create an opportunity out of out of a customer asking for something.

Today I'm going to talk about telling genuine stories.

And I think that's such a, story telling is such an important part of a great brand,

but the risk you run is if your story isn't true,

if it doesn't feel right to the audience,

it actually runs a risk of a negative impact. So I use an example in my in my book

the agile brand of Oldsmobile so again I use a lot of car examples for one reason or another but so

Oldsmobile the brand doesn't exist anymore but you know back in the 90s

they were they were kind of trying to find their place in the world

so they they were one of many brands at General Motors kind of in between Pont Pontiac and Buick and Cadillac, didn't really have a place.

And yet they had a loyal following.

They had people that they just bought Ultimobiles since whenever, honestly I don't know the date, but since whenever

Ultimobiles existed, they, you know, they were buying them loyal fans, let's say of the brand and it was never a

sexy brand it was never super cool super hip but there were people that can you

know consistently bought them but ultimatelyrambiel wanted to appeal to a younger demographic.

...