4.8 • 3.3K Ratings
🗓️ 4 November 2023
⏱️ 6 minutes
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0:00.0 | Hey, side-leslers, welcome to the podcast. |
0:13.0 | This is episode 2, 499, |
0:16.0 | the penultimate episode before 2,500 days in a row. |
0:20.0 | That would be tomorrow, day 2,500, 2,500 consecutive days since we started the |
0:25.2 | podcast. We haven't missed a day. I'm so thankful for our amazing community and |
0:29.7 | I'll say a little bit more about that tomorrow. For now of course here's an episode, here's a |
0:33.6 | question. Let me see if we can be helpful to somebody out there. Now you probably heard |
0:37.1 | me say from time to time that a mailing list is one of the most valuable assets |
0:41.1 | for any business or side hustle. I feel like it's so important in |
0:45.3 | the days of social media, the age of social media where there's all these streaming |
0:49.4 | platforms and such. You know those are cool but with any kind of social media, you're always |
0:54.6 | dependent on that platform. |
0:56.4 | And that platform can change its algorithm. |
0:58.4 | As we all know, that platform can go out of business, which happens. |
1:02.1 | That platform can change everything, but with email |
1:04.3 | marketing of course people are on your list. I mean there's some issues there too but the |
1:09.0 | issues are fewer than they are with other platforms. So what happens when the tool you use for email marketing, |
1:15.7 | perhaps MailChimp in this case, and this is just the example of our listener, |
1:20.3 | turns around and says, hey, we don't want your business. |
1:23.2 | Okay, so this happens from time to time. |
1:25.2 | It actually happened to a caller from Australia. |
1:27.2 | She's going to tell us more about it. |
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