249 Top branding secrets every physician should know

Docs Outside The Box

Dr. Nii Darko

Career, Education, Doctor, Medicine, Careers, Job, Business, Health & Fitness, Finance, Investing, Premed, Black, Money, Lifestyle, Mindset

4.9 • 516 Ratings

🗓️ 8 November 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

SEND US A TEXT MESSAGE!!! Let Drs. Nii & Renee know what you think about the show! There is more to medicine than just memorizing textbooks or doing well on exams. Your bedside manner, working with staff, and communication with your colleagues is just as important. Basically, what is the experience people and patients should have when they meet and interact with you? That’s what we call a brand. A quick Google search of ‘brand’ and you’ll find that it is the way a product, company...

Transcript

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0:00.0	What's good, everyone. This is Dr. Ney. Really excited about this episode. So check it. Today,
0:06.2	we're going to learn about branding specifically for physicians, right? Branding is big,
0:11.4	but sometimes we don't know what that means. So we're going to learn about that today.
0:15.1	Now, some of you may be thinking, well, you know, branding really is about how you interact with your patients as well as patient care.
0:23.5	At least that's what I thought initially.
0:24.9	But I think after listening to this, I think it's going to change your mind.
0:27.8	I think you're going to realize that it goes way deeper than that.
0:31.4	And today, our teacher is going to be Dr. Guy Kazerian.
0:36.1	And he heads a program called Physician CEO. Now, full disclaimer,
0:41.7	physician CEO, as well as docs outside the box, we've been partnering together. We've been
0:46.6	collaborating over the past four years. It's a program that I believe in. As a matter of fact,
0:51.8	we've had previous docs outside the box listeners
0:55.2	who have participated in this program and have had amazing results. But this program specifically
1:01.2	is a business immersion program. This is exclusively for physicians and it's at a top five business
1:08.2	school. This is at the Kellogg School of Management at Northwestern
1:12.1	University. So it's no joke. Now, unlike other programs, other programs may train you to be a manager,
1:19.0	right? Maybe to run a hospital, comply with regulations and billing. This program is different.
1:24.9	This one is for that physician, that individual who has a venture,
1:30.9	wants to build a venture, maybe has an entrepreneurial mindset. And the topics that you may be
1:36.9	exposed to in this program are things related to negotiations. We're talking about physician
1:41.4	leadership. We're talking about networking. We're talking about how to leverage social media, reading financial statements, which is very important, as well as the strategy behind franchises and IPOs. And just so you know that physicians are at the center of this program, it's split into four, five-day modules. And the modules start
2:04.3	on Saturday, and they finish on Wednesday. So listen, whether you're a hospitalist or a private
	...

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