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Now let's jump into the episode. And we were making so much more money on this small channel than we've ever made on the big 2 million subscriber channel.

What it really comes down to is becoming the go-to person in a niche that has growing demand and that has good product market fit.

Instead of looking at people who are doing the same kind of content you're doing and trying to pull a lot of inspiration from them, look at somebody who's

in another niche that you're interested in and ask yourself, like, how can I pull a little bit of

what they're doing and bring it over here? Because that's where you get like the whole steal

like an artist ethos, right? Is it possible to earn over a million dollars a year from a small channel? Well, today on

the Think Media podcast, I'm talking with Thomas Frank, who actually left his over 2 million

subscriber channel to start a new channel that generated over $1.4 million in just a year. And in this episode, he's going to be breaking down

what he did, some tips from that lesson. And in general, he's a genius when it comes to

productivity, mindset, personal development. So this should be a powerful episode that you're

definitely going to want to stick around until the end for. But Thomas, how's it going?

It is going very well.

Super pumped to be hanging out with you. And as we get into some tactics, heavy information,

for those that are maybe just meeting you, give a little bit of context to your history.

Yeah. So I'll wait for this camera, but I'm going to talk to you for the most part. I started making YouTube content 2014, mostly for college students. Before

that, I was a blogger making blog posts and podcasts for college students, basically how to study

better, how to be more productive, how to get your first job at a college, that kind of thing,

moved on to general productivity for professionals as I got older, and then started dinking

around with Notion in 2018. And for those of you who don't know, Notion is productivity software that is very, very customizable.

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