249: Girl Chat: Some of Our Recent Instagram Struggles
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 31 May 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
Welcome to the show where we combine heart-felt girl chats with hardcore business and marketing strategies to help cultivate your life and business. Today's episode is a super fun one. We did an episode a while back (Episode 197 if you haven't listened to it yet) where we just came to the mic completely unscripted, vulnerable, and had an honest girl chat between us on the pressures of being online in this day and age, comparison, feeling the pressure to either be overly vulnerable online or overly curated. And the feedback we received from you was that you absolutely LOOVVEDDDDD that unscripted and honest girl chat episode. SOOOOO we decided to do it again on today's episode.
Over the past year, we have slowly pivoted our business from being full-time wedding photographers to now focusing more on business coaching and running the heart as well as our other companies. And within that pivot, we've gone through a lot of uncertainty and lack of clarity on how to use our personal Instagrams to show up online.
Are our Instagrams now considered influencers and purely personal accounts? Do we treat them purely as business coach accounts? How do we differentiate our own accounts from The Heart University's account?
Behind the scenes, we've been on the struggle bus about ALL these questions, and today we're just openly and honestly pulling back the curtain to everything we've been internally discussing with each other, and you're getting a sneak peek into the raw vulnerability that comes from pivoting your business.
If you've found yourself in a similar season OR you feel a lack of clarity when it comes to your own Instagram account, welcome! You're in the welcome territory. Cause same.
Show notes: https://theheartuniversity.com/249-girl-chat-some-of-our-recent-instagram-struggles
The Lightroom Challenge: www.theheartuniversity.com/challenge
Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your hosts, |
| 0:02.8 | Evie McCloud and Lindsay Roman. Welcome to the show where we combine heartfelt |
| 0:06.9 | girl chats with hardcore business and marketing strategies to help you cultivate |
| 0:10.6 | your life in business. Today's episode is a super fun one. We did an episode help you came to the mic completely unscripted which I mean the show isn't scripted in general but usually we go off of you know show notes and we were just vulnerable and we had an honest girl chat between Evie and myself on the pressures of being online in this day and age, comparison, feeling the pressure to be |
| 0:34.3 | either overly vulnerable online or overly curated, just all of that jazz. And the feedback that we |
| 0:39.6 | received from you |
| 0:45.0 | loved it. |
| 0:48.0 | loved that unscripted and honest girl chat type of episode. So we decided. |
| 0:49.0 | I mean, we're always again, unscripted kind of, |
| 0:51.0 | but we decided to do that again on today's episode so over the past |
| 0:54.8 | year just to give you some a little bit background knowledge |
| 0:57.1 | Evie and I have slowly I would say more than the past year more like the past two years |
| 1:01.8 | we have slowly pivoted our businesses from |
| 1:04.4 | being full-time wedding photographers to now focusing a little bit more on |
| 1:07.5 | business coaching and running the heart as well as other companies and within that |
| 1:11.6 | pivot we've gone through a lot of uncertainty and just lack of |
| 1:16.0 | clarity on how to use our personal Instagram's to show up online. Like just like |
| 1:19.6 | 100% full honesty hour right here, Are our Instagram's now considered influencers |
| 1:24.8 | and purely like personal Instagram accounts |
| 1:27.3 | or how do we treat them purely as, |
| 1:30.1 | like do we treat them as a business coach account? |
| 1:32.0 | Like we've had so many questions, like how do we differentiate our own |
... |
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