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Hello and welcome to Car Talk from National Public Radio with us,

Click and Collect the Tabit Brothers,

and we're broadcasting this week from the Center for What Women Want here at Caratalk Plaza.

Now, last year, we were on Cadillac's case, if you remember,

because they concluded after a great deal of study that the way to increase their share of the women's car buying market was to train their salespeople to, quote, demonstrate a sincere concern for women's needs.

Notice, they didn't train them to actually have a sincere concern for women's needs. No, demonstrate.

Just fake it, that's all.

And I think at the time...

In typical salesman fashion, of course.

Let's not forget that.

That's right.

At the time, we suggested that a good start would have been to change the traditional

Cadillac dealership greeting to something other than, hey, Toots, where's your husband? Anyway, today we're here to show you just how far we've come since Cadillac pioneered this field last year.

I want to present here, Exhibit A.

Mazda has teamed up with New Woman magazine to design a concept car

that they think accurately reflects what women want in a car.

Really?

And here it is.

...