248 - Delivering the Online Bourbon Buying Experience with Cory Rellas, CEO of Drizly

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 9 April 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we’ve seen with the impacts of COVID-19, it’s now become necessary for the spirits industry to adopt technology and delivery services to stay alive. Cory Rellas, the CEO of Drizly, was on the forefront of this years ago. This podcast dives into their business model and how they are helping stores build a digital infrastructure to sell their goods online and get it into the hands of consumers faster. We hit on all kinds of topics such as their competitors in the market, what shipping laws could mean for Drizly, and if there is an opportunity to extend this business model into cannabis. Show Notes: This week’s Above the Char with Fred Minnick talks about the power of packaging. What is Drizly? How did you come up with this idea? What's the timeline? What was the state of the industry when you got started? What were the challenges? Why did you go through New York early on? What is your big selling point to retail locations? Any pricing restrictions to prevent gouging? Talk about pricing transparency. How are you using the data you are acquiring? Are you sharing the data? Do you have a CRM? How are the products delivered to the consumer? How are you dealing with competition? Are you all interested in getting bought out? What's the end game? What happens if shipping laws change? What is your best selling bourbon? What are the top 5 selling spirit categories? What's your favorite bourbon? How do you work with brands? What needs to change to get more people buy alcohol online? Are you lobbying at all? Is there an opportunity with cannabis? What would the perfect alcohol market look like? What's the latest trend?

Transcript

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0:00.0	I'd go with vodka.
0:04.1	I'd actually go with bourbon, rum, tequila,
0:08.3	although I think our tequila selection has been incredibly high end in what we're actually selling,
0:11.9	which has kind of been interesting.
0:13.3	And then I'll check for you here in a second on a fifth.
0:15.6	I don't think I know the fifth off the top of my head.
0:18.1	You said it wrong.
0:19.2	It goes bourbon, bourbon, bourbon, bourbon, bourbon, bourbon,
0:22.1	brown, brown, brown. At least that's what we want to hear. I heard his mic cut out there
0:30.0	when he said another word. I don't remember.
0:31.7	Yeah. What's going on, everybody? It's episode 248 of Burpin Pursuit. I'm one of your host, Kenny.
0:47.4	We've just got just a little bit of the news to run through, and as you can guess, most of it relates to COVID-19.
0:53.4	Pennsylvania state-run liquor stores are reopening,
0:56.0	but only with online and shipped to home orders. Until further notice, customers can
1:02.0	purchase up to six bottles per transaction from a reduced catalog for a thousand top-selling
1:07.6	wines and spirits from the website. All orders must be shipped to home or non-store
1:12.0	addresses and only one order per address will be fulfilled per day. This is possibly in reaction to the
1:17.5	losses now being seen by the government. In an article posted by triblive.com, for the two weeks
1:23.2	of not operating, the Pennsylvania Liquor Control Board has lost an estimated $91 million
1:28.7	in revenue or around $6.5 million per day. Quite staggering numbers. And the Virginia ABC
1:35.4	has announced that for a limited period of time, Virginia distilleries are authorized to ship
1:40.0	their spirits to consumers and licensees in Virginia. Now there's some legal mumbo-jumbo
	...

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