247: She Sold 6 Tickets and Made $108,000 (Here's How)
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 13 April 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
Eileen Wilder went from 20 years as a pastor to making $108,000 in a single day - with just 6 people in the room. In this episode, she reveals the exact framework for crafting offers people actually want to buy.
Eileen Wilder is one of the most sought-after sales trainers in the online business world. Her secret? Understanding the science of why people buy - and why most offers fail before they even start.
In this conversation, Eileen breaks down:
• The "voice memo technique" for creating offers your audience actually wants
• Why more words are killing your sales (backed by neuroscience)
• Her "hell to heaven" storytelling framework that releases desire
• The mindset shift that made her first $108K day possible
• Why the transformation happens IN the transaction
📚 FREE RESOURCE: Get Eileen's Hell to Heaven Framework + Voice Memo Technique Guide
→ https://podcast.stu.me
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• Website: https://eileenwilder.com
• Instagram: https://instagram.com/eileenwild
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Transcript
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| 0:00.0 | I sold six tickets. I thought I was Tony Robbins. |
| 0:03.0 | All the words are killing the feeling of wanting to buy. |
| 0:08.0 | Hmm. |
| 0:09.0 | I'm always moving from hell to heaven. |
| 0:11.0 | I'm always moving from hell to heaven. |
| 0:13.0 | $180,000 in one day. |
| 0:15.0 | Wow. |
| 0:16.0 | Wow. |
| 0:17.0 | Their lives got changed. |
| 0:18.0 | My life got changed. |
| 0:19.0 | It's so beautiful, the buying state to me. |
| 0:22.9 | That was Eileen Wilder. 20 years as a pastor, then she discovered offers, made her first |
| 0:29.0 | pitch and walked away with $108,000 in a single day. And today, we're talking about how to craft |
| 0:34.8 | an offer that people actually want, the science behind why most pitches fail, |
| 0:39.6 | and her hell to heaven framework that releases desire. And wait until you hear what happened when I threw out my entire presentation an hour before taking the stage. |
| 0:50.1 | We talk it all about it in this episode. Let's get into it. |
| 0:53.2 | I think you so much for coming. |
| 0:54.5 | Thank you, Stu. So, you've got an interesting background. |
| 0:58.3 | Yes. |
| 0:59.2 | From a minister to teaching people how to sell high-ticket products and programs. |
| 1:07.4 | Explain to me that pathway. |
| 1:09.5 | Yeah. Oh, my gosh. I know. So I was a pastor for 20 years. I never would have ever thought that I'm doing what I'm doing now. But through a transition about five years ago, I went to a marketing conference and I found out and I heard about offers. And there was a bunch of other marketing terms and words I didn't |
... |
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