247. John Morgan — Fortune Favors the Bold: How to Build a Legal Empire [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 538 Ratings

🗓️ 19 March 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Without a doubt, John Morgan, the visionary behind Morgan & Morgan, has established himself as a prominent figure in expanding America's leading personal injury law firm. In this special-edition episode of The Game Changing Attorney Podcast, recorded LIVE at the 2022 Game Changers Summit on the field of the Mercedes-Benz Stadium, you'll have the opportunity to delve deeper into his persona and his unique approach to business. Prepare yourself for an insightful exploration of: John Morgan's journey to fame in the legal industry The single greatest threat to law firm owners across the nation The significance of luck in achieving excellence — though it's just one piece of the puzzle ---- Show Notes: 03:30 – Addressing everyone listening who hates John Morgan’s guts 05:00 – How John crafts killer marketing strategies 08:30 – Why John started his own law firm 13:30 – How to evaluate if someone has hunger (the insatiable appetite to win) 15:45 – Why Morgan & Morgan is run by predominantly non-lawyers 19:43 – The greatest threat to every law firm in America 21:45 – How John stays hungry 24:44 – Why life is luck 29:16 – The meaning of John’s email signature (“Faith without works is dead.”) 30:53 – Grow or die ---- Links & Resources Kentucky Wildcats John Calipari Boston Red Sox Warren Buffett Oprah Winfrey Google LeBron James Russell Westbrook Carrabba’s You Can’t Teach Hungry: Creating the Multimillion Dollar Firm by John Morgan Joe Fried President Joe Biden Nick Saban Tom Brady ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #1 John Morgan – Building The Google Law Firm & Why You Can’t Teach Hungry #69 Brian Panish – Champions Compete With Themselves #243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey

Transcript

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0:00.0	I said, you know what? All these law firms believe that we have to have a lawyer as the manager or the co-manager. And why is that?
0:13.9	Welcome to a special edition of the Game Changing Attorney podcast recorded live on the field of Mercedes-Benz Stadium in Atlanta, Georgia at the 22
0:21.4	Crisp Game Changers Summit.
0:23.1	This episode features a fireside chat with the CEO of America's largest injury firm, John Morgan.
0:28.7	Just because you're a lawyer and it's a law firm, does it mean that the business side has to be
0:35.8	run by lawyers who, many many cases are not good business people
0:39.8	and the people, the non-lawyers that work for us, they have one job.
0:45.6	That's what they do every day.
0:53.3	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:58.2	I've built my business through practice, not theory.
1:01.0	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
1:06.3	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
1:10.7	Our approach has been to take everything we've learned about generating massive growth
1:14.1	within our own organization and help the country's most ambitious and committed
1:17.6	in law firm owners do the same for theirs. In each episode of this podcast, I sit down with
1:21.9	innovative market leaders from the legal industry and beyond to learn from those who thrive
1:26.3	in the face of adversity, challenge
1:27.8	the status quo, and define what it means to be a true game changer.
1:31.9	Today, we're revisiting one of our most popular episodes from the podcast where I sat down with
1:36.3	the one and only John Morgan at the 2022 Game Changer Summit to discuss, how to differentiate
1:41.2	between a great marketing idea versus a bad one, what the law firm of the future looks like,
1:46.0	and how to overcome the greatest threat to your law firm.
	...

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