247. How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 20 May 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging. Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts. This reflection process is brilliant, let’s dig in. View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_url Thank you to our sponsors! Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kiri: https://www.corporate2contract.com/ LinkedIn: https://www.linkedin.com/in/kirimohan/ Instagram: @thekirimohan Her Balanced Hustle Podcast: https://link.chtbl.com/CtC Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:51.5	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite.
1:00.5	Hey, Cubicle to CEO listeners. I'm Stephanie, a certified professional organizer and host of
1:06.8	organized and productive with the organized flamingo. On our show, we cover organizing and
1:12.5	productivity topics that affect everyday people like you and me. So join me on Mondays to explore
1:18.5	what the best organizing and productivity solution for you could look like. You'll especially love
1:24.1	episode 63 with Colleen Blake Miller, psychotherapist and speaker, where we talk about
1:29.8	the power of letting go of mental and physical clutter. She shares her tips on how to let go of
1:36.1	things that aren't serving you and how to recognize the signs that clutter is becoming a problem
1:40.8	in your life. Add us to your podcast Q. After you play this episode on
1:45.1	Cubicle to CEO. Okay, passing the microphone back over to your host and my friend, Ellen
1:50.9	You're listening to Kivocal to CEO, episode 247. As humans, we are subconsciously attracted to
2:00.0	or trusting of things that feel familiar.
2:03.5	Today's case study examines how executive assistant Keri Mohan, who also doubles as a coach
	...

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