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An artist is supposed to toil in secrecy, keeping her ideas and her work under locking key,

waiting until she has a magnificent product to show for herself

before she tries to connect with an audience.

The private details of art making are utterly uninteresting to audiences, writes Bales and Orland,

because they're almost never visible or even norable from examining the unfinished work.

This all made sense in the pre-digital age, when the only way an artist could connect

with an audience was through a gallery show or write-up in some fancy art magazine.

But today, by taking advantage of the internet and social media, an artist can share whatever

...