#247 - Does quantity of competitor reviews really matter?

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 10 May 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to assessing the competitiveness of a product, quantity of reviews might not be the most important factor to consider. In this episode, I talk about the top three ways on how you can evaluate your competitors. These three metrics are quality of reviews, pricing, and marketing strategy.

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Transcript

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0:00.0	Recent research guys is suggesting from our own research and you know observing the market that quantity of reviews may not actually be the most important factor to consider when it comes to assessing the competitiveness of a product, a category or a market.
0:17.5	So in this podcast, I want to talk about three ways, the top three ways,
0:23.1	to assess competition on Amazon.
0:32.8	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.
0:38.5	Does quantity of competitor reviews really matter?
0:45.0	This is something that is a growing trend right now in the Amazon private label FBA sphere.
0:53.0	When it comes to evaluating competitors in a marketplace like
0:57.8	Amazon, there's a lot of factors to consider, more so than just reviews. One factor, though,
1:05.8	that has traditionally, in years past, been given a lot of weight is the number of reviews that a competitor has.
1:14.2	In fact, if you're someone who is still listening to the podcast and you listen to my first
1:18.2	eight episodes, my miniseries that I released back in, I think it was 2020, early 2020,
1:24.2	it was three years ago. I talked about, you know, putting a lot of weight on quantity of
1:30.4	competitor reviews saying like, you know, look for products that have, you know, less than 60
1:35.4	reviews. I can't even believe I said that now. Crazy to think times used to be like that.
1:40.5	And I'm not going to lie. I still see a lot of other Amazon coaches and mentors out there still
1:46.4	kind of preaching this philosophy of, you know, looking for competitors with low review counts.
1:51.8	And I still, I still teach it. I still teach it in my courses and my programs and my ebook and
1:57.5	everything. It's definitely still in there. Although, although times change,
2:03.3	recent research, guys, is suggesting from our own research and, you know, observing the market,
2:09.0	that quantity of reviews may not actually be the most important factor to consider when it comes
2:15.6	to assessing the competitiveness of a product, a category,
2:20.4	or a market. So in this podcast, I want to talk about three ways, the top three ways, to assess
	...

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